Summary
Join a globally scaling tech company as a Regional Marketing Manager to lead top-of-funnel initiatives and customer acquisition efforts across the Americas. This role blends regional strategy with hands-on execution, requiring a marketing leader comfortable in fast-paced environments. You will spearhead localized campaigns, content distribution, and demand generation programs tailored to industrial sectors. The goal is to drive measurable growth by translating market insights into action. You will work closely with regional sales teams and leverage data to optimize outcomes and ROI. This position offers autonomy and ownership within a collaborative international team, directly impacting business growth.
Requirements
- Experience : 5+ years in B2B marketing, demand generation, or business development - ideally within manufacturing, industrial tech, or AI/IoT sectors
- Digital Savvy : Strong grasp of SEO, content strategy, and digital lead generation techniques
- Event Execution : Hands-on experience managing B2B events, including executive briefings, industry roundtables, or technical workshops
- Analytical Mindset : Comfortable interpreting marketing KPIs and campaign performance data to improve impact
- Cross-Team Collaboration : Proven ability to partner with sales and marketing teams to drive shared goals
- Tech Stack : Familiarity with CRM and marketing automation platforms (e.g. HubSpot, Salesforce, or similar tools)
- Education : Bachelorโs degree in Marketing, Communications, Business, or related discipline
Responsibilities
- Demand Generation : Own and execute campaigns that attract high-intent prospects and generate qualified leads across regional markets
- Localized Campaigns : Shape and roll out multi-channel content strategies aligned with local buyer behavior and market nuances
- Sales Alignment : Work closely with regional sales teams to co-develop pipeline initiatives and support the customer journey from first touch to close
- Industry Events : Plan and deliver impactful events โ from executive roundtables to technical seminars โ that increase brand visibility and build trust
- SEO & Market Reach : Strengthen online presence in key countries through search optimization and localized content
- Performance Analytics : Monitor campaign metrics and make data-backed adjustments to optimize outcomes and ROI
- Market Intelligence : Keep a pulse on competitors and industry trends to continuously refine positioning and tactics
- Vertical Specialization : Customize messaging and marketing strategies to deeply resonate with decision-makers in target sectors like Aluminum, Paper, Tyres , and others
Preferred Qualifications
A Masterโs degree is a plus
Benefits
- Enjoy autonomy and ownership while being supported by a collaborative international team
- Make a direct impact on business growth in a role that blends creativity with commercial acumen
- Be part of a people-first culture where innovation, respect, and inclusion are non-negotiables
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