Regional Sales Manager

Summary

Join Vital Farms as a Regional Sales Manager in the Southeast US, focusing on growing our grocery presence. You will manage key accounts, build relationships with distributors and customers, and develop strategic sales plans. This role requires strong sales experience in the food industry, specifically dairy or refrigerated products, and proven success working with major retailers in the Southeast. Collaboration with internal teams is crucial. Vital Farms offers a competitive salary and benefits package, including remote work opportunities and professional development.

Requirements

• Bachelor’s degree (BA/BS) preferred
• 5+ years of grocery sales and account management experience in the food industry; Dairy or Refrigerated experience required
• Must have demonstrated experience calling on MULO accounts throughout the Southeast U.S
• Established relationships and demonstrated success working with key retailer accounts, and distributor relationships, including UNFI and KeHE
• Ability to plan and manage at both the strategic and operational levels
• Working knowledge and keen understanding of SPINS, IRI, Nielsen and other syndicated data platforms
• Ability to travel as needed for customer “Top to Top” meetings, outings/events, appointments, etc. You should anticipate 25-50% travel inclusive of internal meetings & trainings
• Required to live in the Southeast with strong preference given to candidates based in Orlando, Tampa or Charlotte markets. Must be near a regional airport
• Broker management experience
• Proven ability to work independently, as well as collaboratively
• Highly adaptable & resourceful
• Proven sales track record in a new product/new market environment
• Proficient in Trade Analytics (selling price, margins, etc.)
• High proficiency with Microsoft Office (PowerPoint, Excel, and Word)
• Excellent skills in the following areas: listening, presentation, negotiation, analysis, customer service, selling, communication, organization

Responsibilities

• Manage headquarter sales calls for key Southeast region existing/potential customers and distributors
• Build and maintain rapport with key distributors and customers; identify new customer opportunities
• Build a strategic and collaborative annual trade promotion calendar for each customer
• Track weekly consumption, distribution, pricing, and sales to continuously achieve forecast accuracy
• Create meaningful presentations for category reviews using category, brand, and item insights to capitalize on opportunities
• Develop, manage, and support a broker partner network, including setting standards, ensure execution, and conduct regular business reviews
• Accurate and timely forecasts for expected demand, trade plan, and promotional trade spend
• Partner with marketing on impactful shopper programs at strategic accounts
• Manage category reviews across dairy and other categories to maximize and advance Vital Farms innovation and existing items in retail accounts
• Perform retail level store checks in all markets as needed to ensure execution of initiatives and uncover opportunities
• Attend trade shows to represent the brand and develop sales opportunities
• Build and maintain strategic partnerships at key customers at the category manager level and engage in appropriate top to top interactions
• Management of Vital Farms entire portfolio of ethically produced products

Preferred Qualifications

• Preference given to candidates with experience working with the following accounts: Publix
• SEG
• Lowes/MDI
• Ingles
• Food Lion

Benefits

• A fast-paced, energetic, remote environment with passionate people who are leading a movement to bring ethically produced food to the table
• Competitive pay and benefits (Medical, Dental, Vision, and Paid Parental Leave, just to name a few)
• Generous retirement contributions: 401(k) + 3% Contribution from Day 1
• Annual bonus and equity grant (subject to business results and company approval)
• Free eggs and butter, along with friends and family discounts
• Fun team SWAG that will make you the talk of the town
• Professional development opportunities and an amazing team dedicated to your growth