Brand Manager

Summary

Join CoinsPaid, a leading crypto payment gateway, as an experienced professional to develop and execute the CryptoProcessing Brand strategy in Europe and further market expansions.

Requirements

• Professional, personable and mature, with the ability to work appropriately with people at all levels of the organisation, including senior executives
• Skilled communicator, able to convince and articulate verbally and in writing
• Well-informed on current events, news and business trends
• Able to deal with multiple priorities and projects and meet deadlines, while getting the job done to the highest standards
• Adept at calmly handling urgent situations as they arise, with the flexibility to adapt to fast-changing dynamics
• Possesses the ability to see the big picture, but also pay tight attention to detail when required
• Accessible and client oriented
• A Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s preferred)
• Proven experience in brand management or marketing roles, preferably within the tech or financial services sectors
• Decent understanding of cryptocurrency and blockchain technology
• Experience in professional services marketing, public relations or corporate communications – knowledge and experience of a sector approach is a plus
• English drafting, writing and editing skills - with experience drafting for a variety of channels including internal and social media
• Understanding of media, news and editorial priorities
• Manager multiple projects, coordinate processes and ensure meeting deadlines with further full stake reporting on metrics and ROI
• Experience with, and an understanding of, social media and metrics analysis
• Strong analytical and research skills
• English level - C1
• Comfortable with technology; understands applying AI tools for marketing communications
• Filming and video production coordination skills - ToR for the video montage, time codes, scenario drafting for campaign
• Experienced in searching for effective references, ability to clearly communicate and explain creative concepts
• Experience ordering landing pages and ability to coordinate every step of development
• Clear understanding of print, design and graphic production processes
• Ability to work outside of core business hours as needed

Responsibilities

• Develop and implement comprehensive brand strategies that align with the company's vision and market trends in the cryptocurrency sector
• Conduct market research to identify target audiences, competitive positioning, and emerging trends in crypto payments
• Define and communicate the unique value proposition of the crypto payment gateway to differentiate it in the marketplace
• Ensure consistent brand messaging across all channels, including digital, social media, and traditional marketing platforms
• Plan, execute, and monitor marketing campaigns that promote the brand and its offerings, ensuring alignment with overall business objectives
• Collaborate with cross-functional teams (product, sales, customer support) to create cohesive marketing strategies
• Follow up on brand health indicators to assess effectiveness and make data-driven recommendations for improvement
• Utilise tools such as Google Analytics and social media insights to track engagement and conversion rates
• Work closely with product development teams to ensure that branding aligns with product features and user experience
• Liaise with external partners, agencies, and influencers to enhance brand visibility and credibility
• Build and nurture relationships within the cryptocurrency community to foster brand loyalty and advocacy
• Participate in industry events, webinars, and forums to represent the brand and gather insights from key stakeholders
• Manage the marketing budget for brand initiatives, ensuring effective allocation of resources for maximum ROI
• Monitor expenses and report on budget performance to the Lead of Brand and HOD
• Stay informed about industry regulations related to cryptocurrency and payment processing to ensure all branding efforts comply with legal standards
• Collaborate with legal teams to address any branding or advertising compliance issues