Remote Content Manager

Summary

Join a dynamic team as a Content Manager and work remotely! You will be responsible for content creation, social media activation, email marketing, and strategy. The ideal candidate has experience in social media marketing, excellent writing skills, and strong organizational skills.

Requirements

• 5+ years of experience in social media marketing
• Degree in Journalism, Marketing, or a relevant field
• Excellent writing skills in English with a demonstrable ability to put together business-worthy written pieces
• Experience with online inbound marketing tools (HubSpot, CRMs etc.)
• Strong project management skills and proven ability to work within deadlines
• Experience in B2C and inbound marketing strategies
• Experience with data and analytics in customer profiling, segmentation & targeting, and data cleansing
• Understanding of the retail industry and luxury market
• Experience with WordPress
• Knowledge of SEO and web traffic metrics

Responsibilities

• Follow the content marketing strategy, facilitate ongoing content planning by developing and following the editorial calendar, and manage tasks to meet deadlines
• Collaborate with creative design teams to plan and develop site content, style and layout
• Create captivating multimedia content (Graphics/video) in coordination with design teams
• Write, edit, proofread and improve content in coordination with copywriters
• Repurpose content – write captions, create infographics and more
• Be the brand custodian - sign off on artwork, ensuring the brand tone of voice and image are maintained according to the brand guidelines
• Manage content distribution to online channels and social media platforms
• Manage social media communities to keep the follower base engaged and increase brand visibility
• Oversee paid campaign strategy, creation, execution, optimization, and monitoring to deliver the best ROIs
• Manage the creation, scheduling, testing and deployment of all customer email campaigns and newsletter, ensuring timely deployment to maximize performance
• Ongoing management and continued segmentation of email database to identify and target actives, lapsers and dormant with specific campaigns
• Track the performance of emails KPI’s against the targets and communicate the performance to internal stakeholders
• Work within the budget and report any overspend
• Support with planning and adjust plans according to strategy
• Communicate and report performance results with actionable recommendations

Benefits

Remote work