Remote Content Marketing Strategist

Instrumental Group, a top Elite HubSpot Partner agency, is seeking a passionate and creative Content Marketing Strategist to join our dynamic team. Are you eager to develop and execute innovative content strategies on behalf of industry-leading clients? Do you want to elevate your career while leveraging the latest tools and technologies including AI in content marketing?

The mission of the Content Marketing Strategist is to develop and execute content strategies that enhance brand visibility and authority across multiple channels, while driving business growth and lead generation. You will play a critical role in Instrumental’s success by crafting engaging content, optimizing campaigns to drive traffic, nurturing leads, and improving conversions across a portfolio of clients. You will ensure all content supports clients’ business goals and resonates with their audiences throughout the customer journey. This position will prepare you for future leadership opportunities in content strategy and digital marketing.

Primary roles for this position:

Key Responsibilities:

• Strategic Development:
  • Develop targeted marketing strategies, including persona development, ideal customer profiles (ICPs), and customer journey (CJ) mapping.
  • Conduct thorough research to inform messaging, content creation, and strategic initiatives.
  • Align campaigns with the client’s objectives, using HubSpot and other tools to maximize alignment and efficiency.
  • Integrate content into SEO strategies for traditional and generative AI search engines
  • Craft and refine content strategies that effectively communicate brand messages, applying appropriate tone and voice for diverse audiences.
  • Influence stakeholders with data-backed recommendations to drive decision-making and campaign success.
• Optimization & Analysis:
  • Conduct data-driven analysis to uncover actionable insights and optimization opportunities.
  • Develop and execute A/B and multivariate testing to enhance campaign effectiveness.
  • Continuously optimize marketing campaigns to maximize ROI, conversion rates, and other key performance metrics.
  • Track and report on campaign performance, using analytical tools to assess areas of improvement.
• Performance Delivery:
  • Deliver results-driven campaigns, meeting or exceeding KPIs, on-time and within scope.
  • Ensure high-quality execution that adheres to the client’s style guide, brand voice, and content standards.
  • Collaborate with internal teams to guarantee profitable and efficient delivery across marketing projects.
  • Drive performance improvements across client projects to ensure continuous growth and success.

We are looking for people who have:

• 3-5 years of hands-on experience developing and executing B2B content strategies (e.g., new product launches, programs, services).
• Proven experience in content strategy and creation, particularly in an agency setting.
• Strong understanding of inbound marketing and HubSpot.
• Adaptability and excitement about the future of marketing and AI tools.
• Excellent communication skills, able to coordinate across departments and clients.
• The ability to juggle multiple client needs without missing a beat.
• A proactive attitude and resourceful determination.
• You are meticulously organized and able to juggle multiple priorities.

Our Benefits:

• Comprehensive medical, dental, and vision insurance
• Short-term and long-term disability coverage
• Accident insurance to provide additional peace of mind
• IRA/401(k) retirement plan to help you save for the future
• 15 paid holidays each year to enjoy time with family and friends
• Generous paid vacation policy to recharge and rejuvenate
• Quarterly incentive plan
• Instrumental Group was awarded Inc.’s Best in Culture for 2024! Join an award-winning culture that values collaboration, innovation, and excellence.

This role is perfect for someone who thrives on making campaigns more efficient, effective, and aligned with business objectives, while driving measurable results. If this sounds like you, we’d love to hear from you!