Content Marketing Lead

Summary

Join Instruction Partners as a Content Marketing Lead and play a key role in creating compelling content across multiple platforms. This full-time, remote position requires up to 50% national travel. Reporting to the Director of Content Marketing, you will support the content marketing strategy, contribute to sales enablement, and ensure brand consistency. You will collaborate closely with the communications manager and senior director of marketing and communications. The ideal candidate is a versatile writer and copyeditor with 5+ years of experience creating engaging content, ideally within the K–12 education and/or nonprofit space. Passion for K–12 education and understanding of content's role in thought leadership, brand awareness, and sales are essential.

Requirements

• 5+ years of experience in content marketing or communications
• Exceptional writing, storytelling, and presentation skills with proven ability to adapt tone and style for different audiences
• Ability to distill complex topics into compelling and persuasive content that resonates with key audiences
• Strong copyediting abilities with meticulous attention to detail
• Experience creating and managing social media content
• Experience creating content for organizations within the K–12 education and/or nonprofit space
• Deep understanding of inbound marketing and the importance of content that attracts, engages, and delights key audiences

Responsibilities

• Create compelling, high-quality content across multiple formats, including blog posts, case studies, email campaigns, newsletters, video scripts, etc
• Support in the development and execution of webinars/roundtables and subsequent content
• Support keyword strategy and develop SEO-optimized content to enhance organic and paid search campaigns
• Identify stories of impact from across the organization and create compelling narratives that showcase our impact with partners and our thought leadership
• Collaborate with subject matter experts across the organization to translate complex concepts into accessible, engaging content
• Maintain content calendar and coordinate publishing schedules
• Analyze content performance metrics to inform and refine content strategy
• Support focus-group planning and execution, including capturing insights and translating findings to inform content strategy, key messaging, etc
• Develop, create, and schedule engaging social content that supports our thought leadership
• Maintain content calendars and posting schedules
• Monitor engagement metrics and support social media strategy
• Assist in developing national sales collateral, including one-pagers, pitch decks, and case studies
• Write and edit email sequences and materials for customer journey flows
• Collaborate with the regional marketing lead on content development and sales materials
• Provide copyediting and proofreading support across marketing and communications deliverables
• Serve as primary point of contact for fulfilling content support and editing requests from across the organization
• Review, copyedit/proofread, and refine materials (e.g., decks, partner-facing materials, published tools and resources, funder-facing materials, internal communications) to ensure alignment and consistency of messaging, tone, and branding
• Collaborate with marketing design strategist to ensure all materials adhere to brand guidelines and visual standards
• Support in the creation of annual reports

Preferred Qualifications

• Experience with SEO (Search Engine Optimization) best practices and content optimization
• Working knowledge of Hubspot or similar marketing automation platforms
• Not required, but if you have some graphic design experience, that’s a bonus for us
• Excellent organizational skills with the ability to manage complex projects, juggle multiple priorities, and meet tight and often shifting deadlines
• Collaborative team player with experience working cross functionally to achieve shared objectives
• Strong critical thinking and problem-solving capabilities
• Adaptable to changing priorities and can manage and work through ambiguity
• Passionate about education and improving experiences and outcomes for all students

Benefits

Competitive benefits and private retirement investment options are available, as well as a generous vacation policy