Customer Marketing Specialist

Summary

Join FMX's growing marketing team as a Customer Marketing Specialist. You will enhance customer experience, drive product adoption, and increase upsell opportunities through strategic initiatives. Collaborate across teams to develop targeted campaigns and engaging enablement resources. This role reports to the Manager, Campaign Marketing and works closely with the Senior Product Marketing Manager. Responsibilities include developing and executing customer campaigns, creating enablement materials, crafting customer-facing content, planning webinars and events, and collaborating across teams. Data analysis and customer advocacy are also key aspects of this position.

Requirements

3+ years of experience in customer marketing, customer success, or a similar role with a demonstrated focus on creating marketing campaigns and enablement resources for customers

Responsibilities

• Develop and Execute Customer Campaigns: Help to develop and execute customer marketing campaigns focused on upsell opportunities, product adoption, and engagement
• Enablement Resource Development: Partner with product and customer success teams to create and distribute enablement materials such as playbooks, FAQs, video tutorials, case studies, and training guides to empower customers and drive usage
• Customer-Focused Content Creation: Craft compelling customer-facing content, including emails, newsletters, and event promotions, ensuring alignment with product updates, features, and best practices
• Webinars and Events: Help to plan and execute customer-focused webinars and events designed to highlight product value, address customer needs, and share success stories
• Cross-Functional Collaboration: Act as a bridge between marketing, customer success, and product teams to align messaging, share insights, and ensure cohesive communication strategies
• Data-Driven Insights: Analyze campaign performance, track customer engagement metrics, and leverage data to refine strategies, measure success, and optimize future campaigns
• Customer Advocacy: Support the development of customer advocacy programs by identifying and engaging potential advocates, collaborating on testimonials, and sharing customer success stories

Preferred Qualifications

• Proven experience in developing customer-centric enablement materials and training resources that drive product adoption and satisfaction
• Strong organizational and project management skills, with the ability to manage multiple campaigns, enablement projects, and initiatives simultaneously
• Knowledge of marketing automation platforms such as Marketo is a plus
• Understanding of customer success practices, including product adoption and retention strategies
• Ability to track, analyze, and report on customer engagement data to drive insights and improve performance
• Excellent interpersonal skills, with the ability to effectively collaborate across cross-functional teams and maintain a customer-first perspective
• Familiarity with SaaS products is a bonus

Benefits

• 100% company-paid health, dental and vision insurance
• Work from home: At FMX, we are remote first, but you’re welcome to use our office as you need. We have two all-company events a year to ensure that you can put a face to that name and establish high-trust relationships with your teammates and co-workers. When you’re in the office, you can take advantage of our free snacks, beverages, and office kegerator
• Home office stipend: We’ll give you everything necessary to do your job (company sponsored laptop, headset, etc.). We will also provide up to $500 to help with equipment, furniture and accessories. You will also get $60/month toward your home internet connection
• Generous PTO and UTO (unplanned time off) policies: If you’re sick, why should that cut into your vacation time?
• Enjoy flexible working hours: Have a dentist appointment at 8:30 AM? Need to tack on an extra 15 minutes at lunch to squeeze in that workout? As long as you're getting your work done then our working hours are flexible
• We value learning and mentorship: We have a training and incentive program and mentorship opportunities
• 401(k) and medical / dental / vision insurance