Remote Digital Coordinator

Summary

Join our client, a Discount Variety Retailer with over 380 stores nationally, as a Digital Coordinator to develop and enhance email and CRM programs and strategies.

Requirements

• 2 years' experience in email marketing, preferably in the retail or FMCG industry
• Proficient in email/CRM platforms, particularly Klaviyo
• Experience with A/B testing, analytics tools, and performance reporting to provide insights and optimisation recommendations
• Ability to use data for audience segmentation and optimise communication strategies
• Capable of prioritising tasks and adapting to changes in a fast-paced environment
• Strong attention to detail in creating engaging, mobile-optimised content
• Excellent written and verbal communication skills, with the ability to collaborate across departments (design, marketing, legal, etc.)
• Marketing/Digital qualification
• Basic knowledge of HTML for template customisation

Responsibilities

• Build, deploy, and report on email campaigns aligned with brand objectives and marketing goals
• Track and report on key email performance metrics (open rates, click-through rates, etc.) and provide actionable insights to optimise future campaigns
• Conduct A/B tests on email content, subject lines, and send times to continuously optimise email performance
• Monitor subscriber list track the health of the file minimise churn and identify opportunities for improvement in line with KPIs
• Use CRM tools to create trigger-based sends and automated workflows
• Utilise customer insights to build targeted segments and personalise email content to enhance customer engagement
• Work closely with the broader marketing team, to ensure alignment and consistency in messaging and sign-off approvals
• Ensure all email marketing practices comply with relevant data privacy laws, regulations, and overall eDM best practice
• Escalate operational or technical issues where the customer experience is affected

Benefits

• Permanent work-from-home set-up
• Dayshift (Australian business hours)
• Full-time job
• HMO
• Paid leave
• Christmas Bonus equivalent to 1 month's wage (pro-rata)