Remote Digital Coordinator

Our client is a Discount Variety Retailer with over 380 stores nationally. Their purpose is to help all Australians save money every day.

They are currently seeking a Digital Coordinator to collaborate closely with the marketing team, focusing on developing and enhancing their email and CRM programs and strategies.

Job Responsibilities:

• Email Marketing Campaigns: Build, deploy, and report on email campaigns aligned with brand objectives and marketing goals.

• Performance Analysis & Reporting: Track and report on key email performance metrics (open rates, click-through rates, etc.) and provide actionable insights to optimise future campaigns.

• A/B Testing: Conduct A/B tests on email content, subject lines, and send times to continuously optimise email performance.

• Acquisition & Retention: Monitor subscriber list track the health of the file minimise churn and identify opportunities for improvement in line with KPIs.

• Flows & Automation: Use CRM tools to create trigger-based sends and automated workflows.

• Segmentation & Personalisation: Utilise customer insights to build targeted segments and personalise email content to enhance customer engagement.

• Collaboration: Work closely with the broader marketing team, to ensure alignment and consistency in messaging and sign-off approvals.

• Compliance: Ensure all email marketing practices comply with relevant data privacy laws, regulations, and overall eDM best practice

• Escalate operational or technical issues where the customer experience is affected.

• 2 years’ experience in email marketing, preferably in the retail or FMCG industry.

• Proficient in email/CRM platforms, particularly Klaviyo.

• Experience with A/B testing, analytics tools, and performance reporting to provide insights and optimisation recommendations.

• Ability to use data for audience segmentation and optimise communication strategies.

• Capable of prioritising tasks and adapting to changes in a fast-paced environment.

• Strong attention to detail in creating engaging, mobile-optimised content.

• Excellent written and verbal communication skills, with the ability to collaborate across departments (design, marketing, legal, etc.).

• Marketing/Digital qualification.

• Basic knowledge of HTML for template customisation.

• ​Permanent work-from-home set-up

• Dayshift (Australian business hours)

• Full-time job

• HMO

• Paid leave

• Christmas Bonus equivalent to 1 month’s wage (pro-rata)