Remote Digital Marketing Analyst

Summary

Join Experience.com as a Digital Marketing Analyst to collaborate with the marketing team in generating performance metrics, tool optimization, and ensuring marketing technology is properly integrated. The candidate will be responsible for data analysis, campaign optimization, market research, performance reporting, ROI analysis, web analytics, system configuration, and education.

Requirements

• Bachelor’s degree in Business or Engineering , Analytics, Data Science or a related field
• 5 - 8 years' experience in a similar role in the technology industry
• Experience with Salesforce reports, GA4, Google tag Manager , Google Console, Google trends, Semrush, creating Excel reports & dashboards

Responsibilities

• Conduct in-depth analysis across all marketing channels to optimize performance and derive valuable business insights
• Collaborate with the team to enhance revenue by gaining analytical insights into customer and competitor behavior
• Analyze key metrics, trends, and patterns from various marketing channels for actionable insights
• Work closely with the marketing team to optimize campaigns using data-driven insights
• Monitor online campaigns, create performance reports, and identify areas for improvement
• Troubleshoot CRM issues by linking them to analytics, ensuring seamless campaign execution
• Execute comprehensive market research to identify industry trends, competitor strategies, and customer behaviors
• Deliver actionable recommendations based on research findings to inform strategic decision-making
• Generate regular reports on marketing performance, emphasizing key metrics and KPIs
• Communicate findings to the operations manager for insights to share with stakeholders
• Develop reports and dashboards covering lead generation, inbound traffic, social media, web analytics, brand marketing, and more
• Provide weekly/monthly reports for marketing with actionable insights
• Evaluate the return on investment (ROI) of marketing initiatives, offering insights on cost-effectiveness
• Recommend adjustments as needed to optimize campaign performance
• Analyze reports to track go-to-market trends and measure ROI from media spend
• Ensure seamless collaboration between data analysis, campaign optimization, market research, and performance reporting to drive effective marketing strategies and maximize return on investment

Benefits

Remote work