Remote Director, CRM

Summary

Join NerdWallet as the Director of CRM to scale and drive CRM initiatives, own messaging lifecycle, increase repeat and deepen member engagement and monetization. Collaborate with multiple stakeholders in a matrixed organization to advance a holistic CRM member contact strategy.

Requirements

• 8+ years of experience developing email, push, and direct campaigns with an enterprise campaign management system (ex. Iterable, Braze, Marketo, Oracle Responsys, Salesforce Marketing Cloud, etc.)
• Leadership of CRM team/professionals to drive and improve outcomes
• Knowledge of overall email processes and ESP platforms
• Expertise in CRM lifecycle mapping and strategy and segmentation; Successful track record in CRM and experience building and operating at scale
• Experience managing multiple verticals/offers in a matrixed organization to advance a holistic CRM member contact strategy
• Ability to steer prioritization of the CRM team and cross-functional partners to increase velocity and look for ways to improve operational processes
• Strong ability to synthesize quantitative and qualitative data to drive outstanding results
• Deep understanding and experience with email, push notifications, and direct mail
• Highly motivated, proactive, and able to solve diverse problems efficiently
• Demonstrated ability to inspire, influence, and develop teams
• Experience collaborating with Product and technical teams

Responsibilities

• Lead the development of NerdWallet’s CRM strategy, managing direct reports and partnering with internal resources and product teams to execute it
• Manage revenue and retention across all verticals and initiatives
• Increase the development and execution velocity for trigger-based campaigns, driving NerdWallet member engagement and revenue
• Partner with Product and Engineering teams to refine systems and infrastructure to support new campaigns
• Act as the subject matter expert at NerdWallet on creative design and lifecycle strategy for email and digital marketing materials, contributing this expertise throughout the company as needed

Benefits

• Industry-leading medical, dental, and vision health care plans for employees and their dependents
• Rejuvenation Policy – Vacation Time Off + 11 holidays + 4 Mental Health Days Off
• New Parent Leave for employees with a newborn child or a child placed with them for adoption or foster care
• Mental health support
• Paid sabbatical for Nerds to recharge, gain knowledge and pursue their interests
• Health and Dependent Care FSA and HSA Plan with monthly NerdWallet contribution
• Monthly Wellness Stipend, Cell Phone Stipend, and Wifi Stipend
• Work from home equipment stipend and co-working space subsidy
• 401K with company match
• Disability and Life Insurance with employer-paid premiums