Director of Performance Marketing and Strategic Outreach

Summary

Join Pavago's team to play a crucial role in shaping marketing strategies for healthcare clients in the U.S. market as an experienced Director of Marketing and Customer Acquisition.

Requirements

• 5+ years in marketing leadership, focusing on omni-channel digital strategies and paid advertising, preferably in the B2B healthcare sector
• Strong data-driven approach, with proficiency in tracking KPIs and optimizing campaigns using analytics tools
• Excellent written and verbal communication, with experience presenting strategies and reports to executive teams
• Demonstrated success in leading marketing teams and managing cross-functional projects
• Experience with platforms like Google Ads, Zoho CRM, SendGrid, and content management systems

Responsibilities

• Establish and implement strategic marketing plans to achieve quarterly and annual objectives
• Design and manage omni-channel campaigns using both organic and paid strategies, such as Google Ads, social media advertising, PPC, and display ads
• Lead the development of monthly content calendars for social media, email marketing, and CRM platforms to enhance lead nurturing and engagement
• Create and execute targeted campaigns to attract new healthcare clients
• Conduct in-depth market research to stay updated on industry trends, competitors, and client preferences
• Directly oversee marketing managers, coordinators, and content creators
• Monitor key performance indicators (KPIs) to assess the effectiveness of current campaigns
• Work closely with sales, product, and customer service teams to align marketing strategies with company-wide initiatives
• Collect budget requirements from various teams, compile reports, and present them to senior management
• Leverage tools like Google Analytics, Zoho CRM, and other platforms to track campaign performance
• Act as a brand ambassador at industry events, conferences, and webinars