Director, CRM

Summary

Join us at Underdog, a fast-growing sports gaming company, to lead and own the CRM strategy for fantasy sports and sportsbook products. As a key member of our team, you will develop and execute data-driven retention strategies, work with cross-functional teams, and mentor a high-performing team focused on customer retention and engagement.

Requirements

• 8+ years of experience in customer marketing, retention marketing, CRM, or customer strategy
• 3+ years of experience managing teams
• Deep understanding of retention, general marketing, and automation tools such as Braze and Optimove
• Experience in segmentation and persona development to drive personalized marketing strategies
• Data-driven decision maker with a strong focus on analyzing and improving company performance
• Ability to lead complex projects and deliver measurable results in a fast-paced environment
• Passionate about lifecycle marketing and building innovative loyalty programs to boost customer engagement and retention
• Excellent communication and interpersonal skills

Responsibilities

• Lead and own the CRM strategy for fantasy sports and sportsbook products through omni-channel messaging
• Develop and execute data-driven retention strategies, leveraging CRM tools to enhance customer engagement
• Work within a matrixed, cross-functional team to deliver high-impact retention and engagement initiatives across multiple projects
• Partner with Marketing leadership and Executive teams to shape and influence company-wide strategic initiatives focused on customer retention and loyalty
• Build strong relationships with key stakeholders across teams to align retention efforts and ensure seamless execution
• Mentor and manage a high-performing team focused on customer retention and engagement

Benefits

• Unlimited PTO
• 16 weeks of fully paid parental leave
• $500 home office allowance