Remote Director, Integrated Planning & Strategy

Summary

Join a talented team of growth marketers at DEPT as a Director, Integrated Media Strategy & Planning. This leadership role is equal parts agency development and strategic client partner. You'll shape best-in-class integrated media strategy and planning, refine product and process, drive implementation across verticals and brands, and work closely with business development, client partner, creative, data science & analytics, data & tech, and channel activation teams.

Responsibilities

• Leadership
• Support the expansion of our Integrated Planning and Strategy practice within the Creative & Media team at DEPT within North America and globally
• Actively contribute to our communications planning practice, while steering media strategy and planning practices
• Have the aptitude for elevating a client’s ambition in ways that allow us to over deliver and bring proactive growth orientated solutions
• Champion the work by having a deep understanding of our partners business and what makes it tick
• Must have a strong passion for critical thinking, problem solving, and a deep understanding of how businesses, brands and customers interact, with an equal understanding of the role that data and technology play in this relationship
• Candidates must possess the ability to identify business growth opportunities and develop strategic recommendations to support the growth of client relationships
• Planning
• Experience leading full funnel, connected media and data driven strategies
• Develop communication plans that connect Consumer, Commerce and Content insights into media strategy and activation opportunities
• Understand first-party data to elevate strategic opportunities
• Continually monitor current marketing trends, new technology solutions, and competitors
• Experience using insights from data to tell a story
• Steer the creation of holistic communication plans and corresponding media strategies; from setting objectives & KPIs, audience sizing, profiling, targeting, , determining media channel mix and potential tactics/partners, budget setting to measurement frameworks
• Closely partner and collaborate with interconnected internal teams such as Client Services, Creative Services, Activation and Decision Sciences when creating and executing holistic media campaigns
• Work along a range of cross-discipline teams both within the agency and client’s team alike, building a collaborative and trusting relationship along the way
• Participate in new business development and other growth opportunities