Remote Director of Product Marketing

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Sensor Tower

💵 $180k-$200k
📍Remote - United States

Job highlights

Summary

Join our team as we seek a dynamic Director of Product Marketing to lead product marketing and go-to-market efforts. In this remote role, you will spearhead strategic initiatives while managing a small team, crafting messaging, executing campaigns, and ensuring products resonate in the market.

Requirements

  • Reside in the Los Angeles area
  • Bachelor’s degree in Business, Marketing, or a related field. An MBA is preferred
  • 8+ years of experience in product marketing, with at least 4 years in a leadership role
  • Proven track record in crafting compelling messaging and product positioning
  • Experience with market analysis and segmentation
  • Proven ability to develop innovative and targeted marketing strategies
  • Strong leadership skills with the ability to lead and inspire cross-functional teams
  • Excellent communication and presentation skills

Responsibilities

  • Define, craft, and implement go to market strategies
  • Develop product positioning and messaging that differentiates our products in the marketplace and resonates with target personas
  • Work cross-functionally with product management, sales, and marketing teams to understand product roadmaps and effectively launch new products and features to market
  • Conduct competitive analysis to identify market trends, opportunities, and threats to inform product and marketing strategy
  • Work closely with sales and customer success teams to develop use-cases and customer success stories for distribution across sales and marketing initiatives
  • Develop and deliver clear, compelling product presentations and collateral for sales enablement
  • Communicate the value proposition of our products to the sales team and create the sales tools that support the selling process of your products
  • Utilize market and customer research to gain insights, inform product marketing strategy, and drive product development

Benefits

$180,000 - $200,000 a year

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