Remote Director of Product Marketing

Summary

Join our team as a dynamic Director of Product Marketing to lead product marketing and go-to-market efforts. In this remote role, you will spearhead strategic initiatives while managing a small team, crafting messaging, executing campaigns, and ensuring products resonate in the market.

Responsibilities

• Define, craft, and implement go to market strategies
• Develop product positioning and messaging that differentiates our products in the marketplace and resonates with target personas
• Work cross-functionally with product management, sales, and marketing teams to understand product roadmaps and effectively launch new products and features to market
• Conduct competitive analysis to identify market trends, opportunities, and threats to inform product and marketing strategy
• Work closely with sales and customer success teams to develop use-cases and customer success stories for distribution across sales and marketing initiatives
• Develop and deliver clear, compelling product presentations and collateral for sales enablement
• Communicate the value proposition of our products to the sales team and create the sales tools that support the selling process of your products
• Utilize market and customer research to gain insights, inform product marketing strategy, and drive product development