Remote Director of Product Marketing

Summary

Join Vivun as a creative and strategic Director of Product Marketing to lead the go-to-market (GTM) strategy for our innovative AI-driven product suite. In this high-impact role, you will collaborate with sales, marketing, and product teams to shape messaging, create compelling narratives, and drive product adoption.

Requirements

• 6 -8 years of product marketing experience in the B2B SaaS space, preferably within enterprise software, with a focus on product positioning, messaging, and go-to-market strategy
• Strong communicator and storyteller who can craft compelling narratives that clearly articulate product value and competitive differentiation
• Proven ability to work closely with sales, product management, and marketing teams, aligning priorities to achieve business goals
• Experience conducting customer interviews, developing personas, and gathering insights to inform product marketing strategies
• Demonstrated ability to analyze market data, competitive trends, and campaign performance to inform marketing decisions and optimize results

Responsibilities

• Lead product marketing initiatives to build product positioning, craft messaging frameworks, and establish strategic roadmaps for product launches
• Collaborate with content marketing, demand generation, and sales teams to develop content (blogs, case studies, white papers, videos) that communicates the value of Vivun’s products, including competitive differentiators
• Oversee the successful launch of new products and features by developing launch plans, coordinating with cross-functional teams, and executing high-impact campaigns that drive adoption
• Utilize market research, customer feedback, and competitive analysis to shape messaging and positioning, ensuring that Vivun’s products meet customer needs and align with industry trends
• Partner with sales and solutions teams to create training materials, product demos, and messaging guidelines that empower the sales team to effectively position Vivun’s products and close deals
• Collaborate with product management to translate customer insights and competitive analysis into actionable inputs for the product roadmap
• Continuously analyze the performance of product marketing initiatives, ensuring alignment with overall business goals, and refining strategies to maximize impact

Benefits

• Competitive salary
• Full health benefits
• Stock Options at a well funded, pre-IPO company on a fast growth track
• Flexible work schedules and work from anywhere at a fully remote company
• Unlimited PTO with two weeks designated as “quiet period” each year