Remote Email Marketing Specialist

Summary

Join a results-focused company as an Email Marketing Specialist to drive email marketing initiatives across two leading brands: Insightly and Unbounce. Collaborate with the Content Marketing team to build, schedule, and deploy high-impact email campaigns for both brands.

Requirements

• 2+ years of experience in email marketing, preferably in SaaS or B2B
• Proficiency with email marketing platforms and marketing automation tools (experience with Pardot, Insightly Marketing, or similar is a major plus)
• Excellent written communication skills, with a keen eye for detail
• Proven ability to work independently, juggle multiple projects simultaneously, and meet deadlines in a fast-paced environment
• Experience in marketing automation, customer journey mapping, and lead nurturing strategies to drive engagement and conversions
• Solid understanding of segmentation, A/B testing, and email deliverability best practices
• You have a data-driven mindset with the ability to dig into campaign data, derive insights, and apply those learnings to improve performance continuously
• Proficiency with digital analytics tools such as Google Analytics or Tableau to analyze and report on campaign effectiveness

Responsibilities

• Collaborate with the Content Marketing team to build, schedule, and deploy high-impact email campaigns for Insightly and Unbounce
• Oversee all aspects of email communications, including A/B testing, deliverability, and continuous optimization to maximize performance and engagement
• Manage and optimize existing nurture programs while auditing and implementing new automated customer journeys that effectively guide prospects and customers through each stage of the buying cycle
• Continuously refine customer journeys for both brands, aiming to improve key metrics like engagement, click-through, and conversion rates
• Create and maintain segmented email lists, ensuring precise targeting of diverse audience groups based on behavior, demographics, and lifecycle stage
• Track, analyze, and report campaign performance metrics such as open rates, click-through rates, and conversions. You’ll deliver actionable insights to optimize future campaigns and improve email strategy
• Work closely with the broader Marketing team to ensure seamless execution and alignment of email campaigns with company initiatives and goals
• Collaborate cross-functionally with Sales and Customer Success teams to ensure email marketing supports and amplifies overall customer acquisition, retention, and engagement strategies
• Own the customer newsletter function for both brands, soliciting content from across teams, working with design and content teams for newsletter development, and monitoring OR/CTR

Benefits

• ���� Compensation range $64,362 - $90,000 CAD
• ���� Flexibility and time off
• ���� Health and wellness
• ���� Growth