Field Marketing Manager

Summary

Join Percona as a Field Marketing Manager for the Americas region to drive demand generation, build strong customer relationships through Percona-led events, campaigns, and programs.

Requirements

• 3+ years of experience in field marketing or event marketing, preferably within the tech or open-source industry
• Proven track record of planning and executing high-impact events for senior IT decision makers
• Experience working in a regional marketing role, with a focus on the Americas
• Strong project management skills with the ability to manage multiple events simultaneously
• Excellent communication and interpersonal skills, with the ability to work closely with sales, partners, and customers
• Creative thinker with a knack for developing engaging event formats that drive results
• Analytical mindset with experience measuring and reporting on the success of field marketing programs with a data driven mindset
• Familiarity with ABM strategies and how they integrate into field marketing efforts
• Experience with marketing and sales platforms such as HubSpot, On24, Zoom, Foleon, 6Sense and Salesforce

Responsibilities

• Plan, coordinate, and execute small-scale, high-touch marketing events such as roundtables, private dining, hospitality events, lunch-and-learn sessions, and webinars
• Own end-to-end event logistics, including venue selection, invitations, vendor management, and follow-up and tracking leads to revenue
• Work closely with the sales team to align event strategy with pipeline goals and ensure appropriate attendance from target accounts
• Collaborate with product and marketing teams to craft relevant content and agendas that resonate with target audiences
• Develop and execute regional field marketing strategies and campaigns to support lead generation and accelerate pipeline growth and carry MQL and SQL targets for the region
• Use account-based marketing (ABM) principles to target key decision-makers and high-value accounts in Percona’s target verticals, utilizing our intent platform, 6Sense
• Ensure all events and regional campaigns are tightly aligned with business objectives and contribute to marketing and sales goals
• Develop creative strategies to engage prospects, customers, and partners at in-person and virtual events
• Build strong relationships with sales teams to ensure proper follow-up, and collaborate on post-event activities, such as lead nurturing and sales acceleration
• Measure event success by tracking engagement, lead conversion, pipeline growth, and ROI for each initiative
• Work cross-functionally with the sales, demand generation, content, PR and solutions marketing teams to align field marketing efforts with broader campaigns
• Partner with external vendors and venues to execute high-quality, seamless events
• Provide regular reports and insights on event performance, including attendee feedback and overall program effectiveness
• Support Percona’s thought leadership efforts by organizing and promoting webinars utilizing our On24 webinar platform, workshops, and intimate networking events
• Ensure events support the brand narrative and effectively communicate Percona’s value proposition for open-source database solutions

Benefits

• Enjoy the freedom to work remotely!
• With top talent sourced globally, you will enjoy an international and culturally diverse team
• Flexibility in your working hours means you can prioritize your personal life, pursue hobbies, volunteer, and stay active