Futures Operation and Growth Manager

Summary

Join Binance, the leading global blockchain ecosystem, as we accelerate cryptocurrency adoption and increase financial freedom. As a User Growth Strategist, you will develop targeted strategies to drive Futures user acquisition and engagement, while collaborating with cross-functional teams to align growth initiatives with product features and updates.

Requirements

• At least 6+ years of experience in growth, operations, or marketing in the crypto or financial services industry, with a focus on user acquisition, retention, and affiliate marketing
• Strong understanding of Futures Trading: In-depth knowledge of crypto Futures trading products, including futures and perpetual swaps
• Affiliate Program Experience: Proven experience managing and scaling affiliate marketing programs, with a strong understanding of affiliate acquisition and incentive models
• Data-Driven Mindset: Ability to analyze data and metrics to make informed decisions and optimize strategies for user acquisition and retention, as well as affiliate program performance
• Creative Marketing Skills: Proven ability to create innovative growth strategies and execute successful marketing campaigns in a highly competitive market
• Excellent Communication & Collaboration: Strong written and verbal communication skills, with the ability to collaborate across teams and manage relationships with external partners and affiliates
• Proactive Problem Solver: Ability to take initiative, identify opportunities, and act upon them independently

Responsibilities

• Develop and execute targeted strategies to drive the acquisition and engagement of Futures users, focusing on increasing trading volumes and user retention
• Analyze user behavior, trading patterns, and other key metrics to identify opportunities for improving user experience and optimizing marketing campaigns
• Plan and execute Futures trading competitions, promotions, and loyalty programs to drive engagement and increase trading activity
• Lead the operations and growth of the Future Affiliates Program. Identify, onboard, and manage high-value affiliate partners who can drive user acquisition and trading activity for the exchange
• Design and implement incentive structures and promotions tailored for affiliate partners, ensuring they have the resources and tools to effectively promote the exchange and increase Futures user engagement
• Work closely with marketing, product, and Local teams to align growth initiatives with product features, promotions, and updates
• Track KPIs such as trading volume, affiliate performance, active user growth, and conversion rates. Provide regular reports to leadership with actionable insights and recommendations

Benefits

• Competitive salary and benefits
• Flexible working hours, remote-first, and casual work attire