Remote Global Brand Optimization and Insights Manager

Summary

Join our team as a highly organized and detail-oriented Brand Optimization Program Manager to support the operational and project management aspects of our brand marketing initiatives.

Requirements

• 1-3 years of relevant marketing experience
• Proven experience in end-to-end project or campaign management
• Experience collaborating and managing stakeholders across functions
• Strong analytical skills and the ability to interpret complex data sets
• Understanding of marketing metrics and performance measurement and the interplay of a full marketing mix including ATL, TTL, BTL and Paid, Earned & Owned
• Excellent organizational and project management skills

Responsibilities

• Work closely with your direct manager and Global leader of Growth Marketing and Brand to establish a working forecast model and cadence with key stakeholders in marketing channels and markets
• Work with multiple stakeholders across the organization and external partners to coordinate and execute multiple brand tests and integrated campaigns, ensuring brand optimization goals are met within various regions
• Collaborate with data analytics teams, marketing operations, and finance teams to gather insights and support sophisticated modeling that links brand investment to performance metrics, including awareness, consideration, and the customer lifecycle funnel
• Support the development and maintenance of forecasting models to provide data-driven recommendations on spend allocation and optimization
• Refine models based on feedback and new data to ensure accuracy and relevance
• Ensure findings, performance and recommendation updates are shared regularly with the regional marketing teams and broader business to keep all stakeholders informed

Benefits

• Paid leave to use however you’d like (plus statutory holidays!)
• Dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family
• Employee resource groups, wellbeing programming and allowances
• Medical, dental, vision, and disability insurance
• Fertility and family forming financial support
• 401k contribution matching
• 26 weeks of paid parental leave for primary caregivers