Director, Marketing Operations

Summary

Join Syndigo as their Director of Marketing Operations to lead the transformation of their marketing infrastructure. This role requires a seasoned operations leader experienced in fast-paced B2B SaaS environments, data-driven decision-making, and building high-performing teams and systems. You will operationalize the account-based strategy, streamline campaign operations, and build a best-in-class reporting and analytics framework. Close partnership with internal stakeholders and agency partners is crucial to drive pipeline growth and marketing efficiency. The position offers a competitive salary and benefits package. Syndigo is committed to diversity, equity, and inclusion.

Requirements

• 8+ years of experience in B2B SaaS marketing operations, with at least 3 years in a leadership role
• Proven success building and scaling marketing operations functions in high-growth environments
• Deep expertise in Marketo (certification strongly preferred), Salesforce administration, and ABM platforms like 6sense
• Experience leading the shift from lead-based to account-based marketing models
• Strong analytical mindset with a track record of building robust reporting frameworks and dashboards
• Experience managing internal teams and external agencies to deliver high-impact results
• Excellent communication and presentation skills, with the ability to influence at all levels of the organization
• A builder’s mindset—strategic, hands-on, and always looking for ways to improve and scale

Responsibilities

• Lead and scale the Marketing Operations function, managing a team and agency partners to support campaign execution, technology, and analytics
• Drive the transition from a lead-based to an account-based marketing (ABM) model, leveraging platforms like 6sense to increase pipeline and engagement
• Build and optimize marketing performance dashboards, KPIs, and attribution models to provide actionable insights to executive stakeholders
• Streamline campaign operations by implementing scalable processes, documentation, compliance, and governance across tools and teams
• Own and optimize our marketing tech stack, including Marketo (certification preferred), Salesforce , 6sense, RingLead, Chili Piper, and Drift
• Develop and enforce data hygiene and lead/contact routing best practices to ensure clean, actionable data across systems
• Collaborate cross-functionally with Sales, RevOps, Product Marketing, Finance, and more to align on goals, processes, and reporting
• Present confidently to executive audiences, translating complex data into clear, strategic recommendations

Preferred Qualifications

Familiarity with RingLead, Chili Piper, and Drift is a plus

Benefits

• Competitive health insurance benefits
• PTO and volunteer time off
• Employer-paid short- and long-term disability
• Parental and adoption leave
• 401(k)
• Tuition reimbursement