Growth Marketing Manager

Summary

Join ModMed as a driven Growth Marketing Manager to create an annual marketing plan, collaborate with the Go-To-Market team, and develop market positioning strategies. The role involves working closely with internal teams to advance target objectives.

Requirements

• Bachelor's degree; Master's degree preferred
• 5+ years of experience in a B2B marketing role with demonstrated examples of demand generation achievement
• SaaS/Software industry experience strongly desired
• Excellent written, verbal communication and presentation skills
• Demonstrated ability to develop and implement sales and marketing strategies, campaigns, and supporting materials
• Ability to identify key buying influences and develop compelling value proposition statements that drive customer behavior
• Healthcare experience preferred
• Ability to travel domestically from 15% to 25% and work Eastern business hours

Responsibilities

• Develop an annual marketing plan for assigned verticals
• Manage and utilize the vertical's budget to achieve prospect, opportunity, and revenue targets
• Collaborate with business units and sales teams to create and support the vertical strategy, including go-to-market campaigns (strategy, messaging, estimated budget by channel, and Bill of Assets)
• Work closely with Product Marketing to generate compelling content that effectively communicates the product's value within the assigned verticals, and develop strategies to enhance brand awareness and drive demand generation
• Collaborate with internal teams to create content for sales enablement tools, white papers, case studies, website copy, print and digital advertisements, videos, webinars, and blog posts
• Conduct market research leveraging competitive intelligence to inform and drive market strategies
• Identify key trends, market drivers, and customer requirements for the vertical's products and services, acting as a subject matter expert and sharing insights with sales and product teams
• Partner with the creative and content team to develop clear messaging that fosters demand and lead generation for assigned verticals
• Work with the Senior Growth Marketing Manager to adapt corporate campaigns for your assigned verticals
• Create campaigns focused on critical market drivers for your verticals, such as regulatory compliance, patient engagement, data analytics, operational efficiencies, financial administration and reimbursement, and care management, positioning the verticals as market leaders
• Research and attend trade shows and event activations, assisting with planning and on-site setup
• Explore new marketing channels to expand brand awareness and drive demand generation
• Present new campaigns and results to key stakeholders within the assigned verticals
• Manage the agenda, content, and execution of Go-to-Market weekly meetings
• Participate in our 'Market Immersion' program, which includes attending demos and visiting current clients, prospects, and Medical Doctor offices

Benefits

• Comprehensive medical, dental, and vision benefits, including a company Health Savings Account contribution
• 401(k): ModMed provides a matching contribution each payday of 50% of your contribution deferred on up to 6% of your compensation. After one year of employment with ModMed, 100% of any matching contribution you receive is yours to keep
• Generous Paid Time Off and Paid Parental Leave programs
• Company paid Life and Disability benefits, Flexible Spending Account, and Employee Assistance Programs
• Company-sponsored Business Resource & Special Interest Groups that provide engaged and supportive communities within ModMed
• Professional development opportunities, including tuition reimbursement programs and unlimited access to LinkedIn Learning
• Global presence and in-person collaboration opportunities; dog-friendly HQ (US), Hybrid office-based roles and remote availability for some roles
• Weekly catered breakfast and lunch, treadmill workstations, Zen, and wellness rooms within our BRIC headquarters