Growth Marketing Manager

Summary

Join Amplitude as a Growth Marketing Manager to lead expansion initiatives for new products. This role focuses on product monetization and collaborating with enterprise account teams to drive product adoption. You will work closely with various teams, including product, product marketing, and sales, to scale upsell campaigns and identify expansion opportunities. Responsibilities include collaborating on monetization experiments, partnering with ABM teams, executing campaigns, building feedback loops, optimizing existing campaigns, enhancing the PQA model, and reporting on campaign performance. The ideal candidate possesses extensive experience in growth marketing, a proven track record of driving product adoption, and strong analytical skills. Amplitude offers a comprehensive benefits package, including excellent medical, dental, and vision insurance, flexible time off, generous stipends, parental leave, and mental health and wellness benefits.

Requirements

• 5+ years of experience in growth marketing, lifecycle marketing, or demand generation, preferably at a multi-product company
• Demonstrated success in driving product adoption, upsell, or cross-sell initiatives
• Experience working cross-functionally with product, sales, and marketing teams
• Strong proficiency with Salesforce CRM or similar sales enablement tools
• Ability to analyze and act on product usage data to inform campaign decisions
• Proven ability to build and optimize campaigns that drive measurable sales pipeline impact
• Strong understanding of lead scoring models and experience optimizing them based on sales feedback

Responsibilities

• Collaborate with product teams on monetization experiments, trials, and initiatives to increase product awareness, adoption, and self-serve revenue
• Partner with ABM teams on product-led sales plays (expand and cross-sell) to convert hand-raisers into sales pipeline and ARR
• Work with lifecycle marketing teams and independently execute campaigns that drive sales pipeline for our New Products
• Build feedback loops with sales teams to optimize play performance and lead quality
• Own, optimize, and report on existing product campaigns while creating new campaigns to surface product hand-raisers based on paywalls and product usage
• Enhance the Product Qualified Account (PQA) model by managing lead scoring and collecting feedback from sales on lead quality

Preferred Qualifications

• Hands-on experience with Amplitude analytics or similar product usage data tools
• Familiarity with product-led sales models and ABM strategies
• Experience working in a SaaS environment with enterprise clients
• Background in executing monetization experiments or trials for new products
• Ability to thrive in a fast-paced, iterative environment and drive alignment across teams

Benefits

• Excellent Medical, Dental and Vision insurance coverages, with 100% employer-paid premiums for employee Medical, Dental, Vision on select plans
• Flexible time off, paid holidays, and more
• Generous stipends to spend on what matters most to you, whether that’s wellness (monthly), commuter transit/parking (monthly), learning and development (quarterly), home office equipment (annual), and much more
• Excellent Parental benefits including: 12-20 weeks of Paid Parental Leave, Carrot Fertility Benefits/Adoption/Surrogacy support, Back-up Child Care support
• Mental health and wellness benefits including no cost employee access to Modern Health coaching & therapy Sessions and high quality physician office experience via One Medical membership (select U.S. locations only)
• Employee Stock Purchase Program (ESPP)
• Colorado range: $140,000 - $210,000 total target cash (inclusive of bonus or commission)
• New York City salary range: $155,000 - $233,000 total target cash (inclusive of bonus or commission)
• Salary range: $155,000 - $233,000 total target cash (inclusive of bonus or commission)
• California salary range: $140,000 - $210,000 total target cash (inclusive of bonus or commission)
• Washington salary range: $140,000 - $210,000 total target cash (inclusive of bonus or commission)
• Unlimited PTO, 10 to 13 holidays annually (will vary), medical dental and vision PPO and CDHP plans. Finally, a company sponsored 401(k) retirement plan