Senior Campaign Manager, Growth Marketing

Summary

Join Lyra Health's Growth Marketing team as a Senior Campaign Manager and play a pivotal role in planning, executing, and optimizing cross-channel marketing campaigns to drive customer acquisition, engagement, and revenue growth. Collaborate with internal teams and external partners, leveraging data-driven insights to achieve business goals. As a senior leader, you will oversee campaign lifecycles, manage budgets, mentor junior team members, and analyze campaign performance. This role requires 6+ years of experience in growth or performance marketing with a proven track record of managing high-impact campaigns. Lyra offers a competitive salary, comprehensive benefits, and opportunities for professional development.

Requirements

• 6+ years of experience in growth or performance marketing, with a proven track record of managing high-impact campaigns
• Proven track record of managing multi-channel marketing campaigns and driving demand and pipeline growth
• Strong project management and organizational skills with the ability to juggle multiple priorities and meet deadlines
• Analytical mindset with a data-driven approach to decision-making
• Excellent communication and leadership skills, with a talent for building relationships and driving collaboration
• Highly collaborative, transparent and proactive communicator
• Creative thinker who can drive new approaches to stand out and reach our audiences
• Competent in various areas of marketing including strategy, planning, sales enablement, thought leadership, omni-channel, project management, growth marketing
• Excellent relationship management skills with ability to build rapport, influence and deepen relationships with stakeholders

Responsibilities

• Develop and lead the strategy for multi-channel growth marketing campaigns across digital, social, events, email, paid media, direct mail, and other relevant channels
• Conduct market research to identify customer segments, trends, and opportunities for growth
• Align campaign goals with business objectives and key performance indicators (KPIs)
• Oversee the end-to-end campaign lifecycle, including creative development, execution, and optimization
• Leverage A/B testing and real-time analytics to optimize performance and maximize ROI
• Monitor and troubleshoot campaign performance, implementing data-driven adjustments as needed
• Oversee campaign budgets, ensuring efficient allocation of resources and maximizing ROI
• Work closely with cross-functional teams, including business development, product marketing, creative, analytics, and sales, to ensure cohesive messaging, execution and follow-up
• Manage relationships with external agencies and vendors to enhance campaign capabilities and reach
• Act as a mentor to junior team members, fostering professional development and knowledge sharing
• Analyze campaign performance, provide actionable insights, and deliver comprehensive reports to stakeholders
• Develop and review dashboards to track key metrics and share progress with leadership teams
• Stay informed about industry trends, emerging tools, and best practices to keep campaigns innovative and competitive

Preferred Qualifications

• Experience with marketing automation tools and CRM platforms (e.g., HubSpot, Salesforce)
• Proficiency in audience segmentation, personalization, and targeting strategies
• Knowledge of SEO, content marketing, and conversion rate optimization

Benefits

• Comprehensive healthcare coverage (including medical, dental, vision, FSA/HSA, life and disability insurances)
• Lyra’s benefits package includes gender-affirming surgery
• Lyra for Lyrians; coaching and therapy services for you and your eligible dependents
• Equity in the company through discretionary restricted stock units
• Competitive time off with pay policies including vacation, sick days, and company holidays
• Paid Parental Bonding Leave for birthing and non-birthing parents
• 401k and retirement benefits
• Employee Well-being Program with additional perks:  Fertility and Family Building, and Maternity program, Employer discount marketplace, Pet insurance, Financial planning tools, UberEats stipend, Legal services, Monthly technology stipend
• We spread joy throughout the year with perks and activities, surprise swag, regular community celebrations and more!