Head of Customer Marketing

Summary

Join Superside as Head of Customer Marketing to lead customer-focused marketing efforts, drive growth, engagement, retention, and advocacy.

Requirements

• 8+ years of experience in B2B customer marketing, growth, or lifecycle marketing roles
• Proven success in developing customer growth strategies in a subscription-based business model
• Analytical and data-driven, with the ability to balance instincts and creativity to solve challenges
• Comfortable with ambiguity and highly adaptable in a fast-paced environment
• A hands-on, self-starter mentality, with experience creating scalable processes in a growing company
• Self-motivated and proactive, always seeking out ways to enhance reach and efficiency
• Excellent communication skills (verbal and written), with experience presenting and discussing ideas in large groups

Responsibilities

• Gain a deep understanding of the entire customer journey, from engagement and onboarding to renewal and expansion
• Lead and execute customer marketing campaigns (email, events, in-product communications), continuously assessing program performance and effectiveness
• Collaborate with content, services, and customer success teams to create campaigns that drive retention and expansion
• Partner with the product team to experiment with in-product user experiences that drive retention, growth, and expansion (e.g., in-app prompts, notifications, etc.)
• Serve as a customer champion, celebrating customer wins and advocating for their success both internally and externally
• Bring creative ideas to the table to help meet revenue goals and uncover new opportunities for growth
• Own, optimize, and scale Superside’s customer advocacy program