Lead Associate Field Marketing

Summary

Join Thoughtworks and thrive. Together, our extra curiosity, innovation, passion and dedication overcomes ordinary.

Requirements

• Experience in B2B marketing, including in-person and online events
• Proficiency in CRM systems (e.g., Salesforce)
• Strong project management skills
• Excellent verbal and written communication skills
• Results-driven and resilient mindset
• Ability to work effectively in both team and autonomous environments
• Thriving in unstructured environments
• Ability to provide valuable insights and suggestions for improving marketing campaigns

Responsibilities

• Organize and manage European events, including webinars, aligned with global campaigns
• Adapt events and content to resonate with the European market
• Work closely with the global campaign center team to implement regional campaigns
• Develop insights posts, client stories, and persuasive content
• Provide up-to-date marketing materials to the sales team
• Contribute to commercial conversations and inform strategic marketing decisions
• Partner with the market director on marketing implementation
• Track and report on the success of field marketing activities
• Maintain records of activities in CRM systems (e.g., Salesforce)
• Use data to refine and improve field marketing strategies