Remote Marketing Automation Manager

Summary

Join 7shifts as a Marketing Automation Manager to drive impactful marketing campaigns across the customer lifecycle, leveraging industry-leading tools and identifying trends for growth opportunities.

Requirements

• 3-5 years of hands-on experience managing Marketing Automation platforms (Marketo preferred)
• Proven experience building and optimizing integrated campaigns – you’ve successfully driven results across Email, Chat, In-App, and Push channels
• Strong analytical and problem-solving skills - you can develop actionable insights across the marketing lifecycle
• Excellent project management, communication, and organizational skills – these are your superpowers in executing and streamlining complex initiatives
• Cross-functional collaboration experience – you’re skilled in working with RevOps, Sales, and Product teams to achieve shared goals
• Comprehensive knowledge of data privacy compliance – you ensure all campaigns align with CASL, CAN-SPAM, and GDPR

Responsibilities

• Build integrated and data-driven marketing automation workflows across all channels to drive impactful results throughout the customer lifecycle
• Drive the implementation, adoption, and evolution of marketing technologies to improve efficiencies and support growth
• Oversee data cleansing, QA, and compliance to ensure the accuracy and integrity of 7shifts' marketing campaigns
• Develop and analyze campaign performance reports, identifying opportunities for testing and enhancements to optimize future campaigns
• Collaborate closely with RevOps and Data teams to ensure seamless integration of marketing technology within 7shifts' broader ecosystem
• Maintain and update documentation to reflect current requirements and configurations across our programs and processes

Preferred Qualifications

• Marketo certification
• Experience with product-led growth (PLG) organizations
• Proficiency with Salesforce and data management platforms
• Knowledge of HTML, CSS, and SQL

Benefits

• Competitive health benefits right from the start
• Lifestyle spending accounts
• Access to corporate discounts
• A parental leave program that supports caregivers during an important time in their lives
• Flexible vacation policy to encourage everyone to recharge when they need it
• 90 Day Shift' program that supports our team members in exploring the world
• The latest Apple technology for home office set up
• 7shifts swag to make it official!