Marketing Manager

Summary

Join us in transitioning away from combustion generators to a cleaner alternative for fast, measurable, and real outcomes. As a Marketing Manager (f/m/d) in the DACH region, you'll play a vital role in establishing Instagrid as a leading brand, creating customer-focused content, developing localized marketing materials, and crafting tailored campaigns.

Requirements

• Bachelor in marketing, communications, or a related field
• Several years of marketing experience, supported by a proven track record
• Experience in one of our verticals, such as construction or film&media, is a must
• Flexible, positive attitude with entrepreneurial hands-on drive and growth-driven spirit
• Strong communication and influencing skills. German native is a must as well as good proficiency in English
• Experience with marketing automation platforms, tools and content management systems
• Familiarity with social media management
• Understanding of CRM systems (e.g., Salesforce) and data analytics

Responsibilities

• Develop, coordinate, and execute localized marketing strategies and initiatives aligned with the Instagrid brand
• Collect market insights and data within key industries and use this information to shape and inform localized content and campaigns
• Identify and leverage local marketing channels to enhance market awareness and generate leads through online and offline campaigns, with a focus on acquiring, nurturing, and engaging customers
• Transform product positioning into compelling marketing messages that resonate with local target audiences and industries
• Manage, create and adapt engaging, market-specific content across various formats and touchpoints, including social media, email marketing, customer case studies, PR articles, and trade fair materials
• Ensure the availability of localized sales support materials, including brochures, sales decks, and other collateral, to empower the sales force and key external stakeholders (customers, prospects, trade organizations)
• Manage the local marketing initiatives and budgets, and analyze the performance and effectiveness of marketing initiatives, including trade fair campaigns, to enhance their impact
• Organize and participate in trade fairs and exhibitions, ensuring successful Instagrid representation and the promotion of our products and solutions

Benefits

• A dynamic environment in a fast-growing structure with a very flat hierarchy
• The opportunity to join a company at the cutting edge of its field
• A laptop and a cell phone (Iphone or Samsung)
• 30 days paid vacation