Remote Marketing Manager

Summary

Join LeapPoint as a Marketing Manager to spearhead innovative campaigns and oversee their execution through events, social media, and content development.

Requirements

• 8-10 years of marketing experience in the B2B space, preferably with tech or startup exposure
• Proficiency in marketing automation platforms, with a preference for Marketo
• Strong Adobe graphic design skills, with the capability to edit assets at a minimum
• Experience in content marketing, trade shows, social, and email marketing
• Proactive and results-driven, with the ability to independently find solutions
• Ability to manage and advance multiple projects concurrently
• Excellent communication and interpersonal skills, with the capability to collaborate effectively with cross-functional teams
• Strong attention to detail and proofreading skills

Responsibilities

• Implement an omnichannel marketing strategy that boosts brand awareness, increases engagement, attracts new business, and positions LeapPoint as the preferred partner for Adobe
• Oversee the LeapPoint community and corporate website to drive engagement while ensuring messaging, positioning, and alignment with industry best practices
• Manage corporate social channels; craft and execute a contemporary social strategy to grow followers and engagement
• Collaborate with LeapPoint subject matter experts to create marketing content and update corporate marketing assets such as presentations, case studies, white papers, blogs, etc
• Plan, develop, and execute omnichannel campaigns with targeted messaging for LeapPoint’s core verticals, including FSI, CMT, Healthcare, and Retail
• Maintain Marketo and other marketing-led tools, ensuring compliance with policies and regulations (CAN-SPAM, GDPR, etc.)
• Assist in developing monthly, quarterly, and annual reports on marketing performance (MQLs, pipeline contribution, email metrics, social engagement, etc.)