Remote Marketing Operations Coordinator

Summary

Join AccuWeather as Marketing Operations Coordinator and play an important role within the AccuWeather for Business (AFB) marketing team. This position will require knowledge and experience of both SEO and HubSpot, and will be classified as a remote role.

Requirements

• Degree in marketing or related field
• 2+ years marketing experience in relevant media areas, agency, and/or digital marketing
• Expert knowledge and experience of SEO required
• Experience with SEO/SEM platforms and tools is a plus (e.g. SEMrush or other)
• Admin level experience in HubSpot and WordPress required
• Experience with Microsoft CRM is a plus
• Strong organizational skill and attention to detail a must
• Excellent communication and writing skills
• Self-motivated, flexible, and driven to exceed goals
• Team player with a positive attitude who thrives in a collaborative work environment

Responsibilities

• Prepare and continuously improve SEO strategy and tactics to drive AccuWeather for Business sales via AccuWeather.com, AccuWeather App and other SEO relevant apertures
• Optimize and ensure SEO friendly AccuWeather communications (e.g. case studies, blogs, webinar, etc.)
• Support marketing and sales teams by maintaining and optimizing HubSpot and establish a toolkit and cadence to ensure leads are being followed up on from initial contact to contract close
• Work closely with AFB contracting and accounting teams to ensure connection to HubSpot client data
• Produce customized sales and marketing dashboards for executive leadership using HubSpot and WordPress best practices
• Review and distribute leads within HubSpot to the appropriate salespersons
• Work alongside IT and Product teams to maintain and continually update HubSpot & CRM integration
• Assist team members who need guidance, specifically HubSpot and CRM
• Identify KPIs to track measure and drive the AFB business
• Collaborate with cross-functional teams within the company and externally, including AFB sales, marketing, television, radio, PR and others
• Keep managers and colleagues well informed of project progress and status

Benefits

• Comprehensive healthcare and dental benefits
• 401(k) retirement plan with 50% company match
• A collaborative work environment