Remote Senior Marketing Operations Manager

Summary

Join our team as a Senior Marketing Operations Manager and play a key role in championing an omni-channel experience by executing data segmentation, campaign implementation, optimizing initiatives leveraging martech tools, and reporting campaign analytics. In this role, you will own our corporate marketing technology systems, manage projects end-to-end, report on channel performance, and partner with our external agency to deliver high-quality and effective campaigns.

Requirements

• Bachelor’s degree in marketing, business, analytics or related field; or an equivalent combination of education and experience sufficient to perform the essential functions of the job
• Minimum of 8 years of marketing experience with lead generation, marketing automation, lead nurturing, customer management, email, data analysis and marketing technology integrations or other applicable experience
• Deep proficiency in marketing technology tools, such as CRM systems, marketing automation platforms, and analytics tools (e.g., Salesforce, HubSpot, Marketo, Google Analytics)
• High learning quotient with solid problem solving, decision making and organizational skills
• Advanced analytical, with the ability to interpret data and make data-driven recommendations
• Solid knowledge of digital marketing trends and best practices

Responsibilities

• Oversees Marketing access to Salesforce Sales Cloud CRM and other components of marketing tech stack
• Partners with GTM Ops and Salesforce teams, and other departments to outline a holistic data landscape that can be harnessed by the Marketing team
• Defines the marketing operations and performance measurement vision, roadmap and strategy for intelligent data-driven decision-making and operational excellence
• Evaluates current channel performance and proactively identifies and operationalizes opportunities for improvement
• Executes segmentation for marketing business unit partners and shares information on opportunity sets to pursue
• Builds and presents business cases for marketing automation ‘Test and Learn’ opportunities to business units and marketing leads for evaluation
• Develops strategies to integrate email, digital, social and web channels for maximum efficacy to drive acquisition opportunities
• Uncovers opportunities, gaps and issues stemming from marketing technology integrations, data offerings and operational processes, and works proactively to address them
• Owns technical support and day-to-day operations for various types of marketing campaigns, creating automated processes and implementing improvements where necessary

Benefits

• Remote-first culture
• 401(k) savings plan through Fidelity
• Comprehensive medical, vision, and dental coverage through multiple medical plan options (including disability insurance)
• Full suite of Included Health telemedicine (e.g. behavioral health, urgent care, etc.) and health care navigation products and services offered at no cost for employees and dependents
• Generous Paid Time Off (“PTO”) and Discretionary Time Off (“DTO”)
• 12 weeks of 100% Paid Parental leave
• Family Building Benefit with fertility coverage and up to $25,000 for Surrogacy & Adoption financial assistance
• Compassionate Leave (paid leave for employees who experience a failed pregnancy, surrogacy, adoption or fertility treatment)
• 11 Holidays Paid with one Floating Paid Holiday
• Work-From-Home reimbursement to support team collaboration and effective home office work
• 24 hours of Paid Volunteer Time Off (“VTO”) Per Year to Volunteer with Charitable Organizations