Remote Paid Ads Director

Summary

Join our team as a Paid Ads Manager and lead the development of paid ad campaigns to drive customer acquisition, retention, and revenue growth. You will manage a team of paid ad professionals, foster a collaborative environment, and leverage AI and machine learning technologies to optimize marketing performance.

Requirements

• 5+ years of experience in paid ads
• 5+ years of people management/leadership experience
• Extensive experience with SEO, paid search, social, and content marketing
• Proven experience in managing and leading teams
• Strong quantitative and analytical skills, such as experience with marketing analytics tools (e.g., Google Analytics), ROI analysis, and campaign performance tracking
• Basic web technology skills, such as HTML, CSS, and JavaScript
• Experience with AI applications in marketing, such as chatbots, predictive analytics, and marketing automation

Responsibilities

• Lead and manage a team of paid ad professionals, including hiring, training, and performance management
• Foster a collaborative and innovative team environment, encouraging knowledge sharing and skill development
• Delegate tasks and projects while ensuring the team's efforts are aligned with the overarching strategy
• Develop, execute, and optimize paid ad campaigns to drive customer acquisition, retention, and revenue growth, including digital and direct response marketing campaigns
• Collaborate closely with sales teams to align marketing strategies and tactics with overall business goals
• Develop multichannel strategy to drive marketing performance and capture incremental revenue
• Monitor and evaluate digital campaigns for optimization and continued effectiveness
• Consult on paid ad campaigns from initiation through to their execution and implementation
• Identify an optimal mix of digital marketing tactics to ensure broad coverage and a targeted demand gen / lead gen focus
• Manage relationships with external vendor partners, ensuring they deliver results
• Leverage AI and machine learning technologies, such as programmatic advertising, chatbots, and automated email campaigns, to optimize marketing performance and customer engagement

Benefits

• Starting from $90,000; pay commensurate with experience
• Work remotely from home
• 14 days PTO, first year
• 3% match Simple IRA
• 100% health insurance (including fully employer-funded coverage)