Paid Ads Specialist

Summary

Join Wisevu Inc., a remote digital marketing agency, as a Paid Ads Specialist! You will be a key player in paid advertising efforts, crafting compelling ad copy, implementing and auditing campaigns, and analyzing data to optimize conversions. This role requires managing campaigns across platforms like Google Ads and Meta Ads, collaborating with the marketing team, and staying updated on industry trends. The ideal candidate possesses 2+ years of experience in paid advertising, holds Google Ads and Meta Ads certifications, and demonstrates a strong understanding of marketing principles. Wisevu offers a competitive salary, remote work, flexible hours, employee development courses, and free equipment.

Requirements

• 2+ years of experience managing paid advertising campaigns (Google Ads & Facebook Ads minimum)
• Holds certifications in Google Ads and Meta Ads (formerly Facebook Ads)
• Demonstrates a strong understanding of marketing principles and best practices, with a particular talent for crafting high-converting sales copy
• Demonstrates a strong understanding of marketing principles and best practices
• High attention to detail and a data-driven approach to campaign optimization

Responsibilities

• Strategize, implement and manage end-to-end paid ads campaigns on leading platforms that deliver the highest ROAS for clients
• Write ad copy that converts: Craft clear, concise, and persuasive ad headlines and descriptions that resonate with target audiences and compel them to click
• Write video scripts for ads that will provide optimal CTR and conversions
• Collaborate in developing landing pages for ads campaigns that will resonate with the target market and convert optimally
• Implement analytics to track conversion and manage paid advertising campaigns across Google Ads, Meta Ads, and other relevant platforms, ensuring they run smoothly and meet client goals
• Stay on top of industry trends: Continuously learn and adapt to the ever-evolving world of paid advertising, exploring new cutting-edge strategies and platforms
• Collaborate with the Marketing Team: Work closely with the paid ads manager and other team members including web developers, designers, content writers, and the marketing team to develop cohesive strategies and track campaign performance towards achieving common goals

Preferred Qualifications

• Experience with additional paid advertising platforms (e.g., Bing Ads, LinkedIn Ads)
• Google Analytics Certification

Benefits

• Competitive starting salary between $1500-$2000 CAD which will be negotiated during the interview based on competencies, skills, and experience
• Working remotely: Work from the comfort of your own home office or workspace
• Flexible working schedule
• Employee Development Courses: Fun and highly educational career opportunity. Paid premium-quality Employee Development Courses. As well as one-on-one training from highly experienced digital marketers with over 15 years of experience
• Quality Equipment: Free Computer & Cell Phone