Remote Paid Ads Specialist

Summary

Join our fun team as an analytical marketer and run paid ads on LinkedIn, Meta, X, Reddit, Google, and TikTok. This role offers career growth opportunities and is ideal for someone who wants to eventually manage CRO.

Requirements

• 4 or more years of experience in managing paid advertising campaigns, with at least 1-2 of those on LinkedIn and Meta for B2B
• Proficient in Google Analytics and Google Tag Manager for tracking and data management
• Ability to create visually appealing ad creatives and write effective ad copy
• Skilled in analyzing, tracking, and reporting on campaign metrics
• Proficient in using formulas in Google Sheets
• Knowledgable in a CRM (pref HubSpot)
• Strong communication skills and the ability to work effectively in a remote environment

Responsibilities

• Develop and execute paid advertising campaigns across LinkedIn and Meta
• Analyze conversion events using Google Analytics to inform campaign strategies
• Utilize Google Tag Manager to deploy tracking tags and manage marketing data
• Work with the creative team to develop assets
• Track and report on campaign performance metrics twice a week
• Maintain and update performance dashboards with the latest data
• Dive into our CRM and help understand channel attribution
• Work alongside the creative team to get assets made
• Collaborate closely with the marketing team to ensure alignment with overall marketing objectives
• Help work with our landing page designers to provide advice on CRO
• Work with the lifecycle team to help with conversion