Paid Media Marketer

Summary

Join our rapidly growing B2B company as an experienced Paid Search Marketer to drive lead generation and optimize paid media and account-based marketing campaigns.

Requirements

• 5+ years of experience in demand generation, paid media management, or a related field, preferably within a B2B setting (previous employment in ecommerce and SaaS industries is a plus)
• Proven expertise in managing SEM and social media advertising platforms, including Google Ads, LinkedIn, and other relevant channels
• Ability to analyze marketing data and derive strategic insights and opportunities
• Excellent communication and organizational skills with the ability to manage multiple campaigns and projects
• Has experience building and implementing full-funnel acquisition campaigns, inclusive of integrated tactics to drive a prospect from the awareness stage through purchase
• Expert collaborator with cross-functional teams
• Self-starter mentality with a strong sense of ownership, ability to work autonomously and navigate and succeed in ambiguity

Responsibilities

• Execute and optimize search advertising campaigns across platforms like Google Ads and Shopify Ads
• Conduct in-depth keyword research to find new opportunities and expand reach
• Do weekly negative keyword mining/sweeps to reduce wasted spend
• Recommend keyword match-type strategies
• Provide forecasting and budget recommendations
• Implement and optimize third-party audiences and provide competitive quarterly reporting
• Analyze campaign performance to shape overall marketing strategy, identify key lead generation sources, and improve lead conversions
• Use a testing process to prove hypotheses and recommend performance optimizations
• Partner closely with the web and digital teams to identify website user-experience improvements, conduct regular A/B testing, and optimize conversion rates
• Take on ad-hoc marketing and demand gen projects as needed
• Support social media advertising efforts primarily on LinkedIn, with potential campaigns on Facebook, Instagram, and TikTok
• Develop and optimize campaigns for targeting, bid, and budget management
• Drive creative development, including ad copywriting, asset management, and creative testing
• Develop a continuous testing roadmap to enhance campaign performance
• Take on ad-hoc marketing and demand gen projects as needed

Benefits

• Competitive freelance/contractor rate
• Flexible, remote working environment
• Opportunity to work with a dynamic team in a high-growth industry