Paid Search Manager

Summary

Join Hostaway as a Paid Search Manager to lead our multi-million dollar program, driving measurable impact on growth and success. You'll collaborate with cross-functional teams, optimize campaigns, manage budget, and report performance.

Requirements

• 5+ years experience in pay-per-click, search engine marketing, managing multi-million-dollar budgets, and managing campaigns across multiple platforms
• Google Ads & Google Analytics Certified with experience in Google Tag Manager
• Expert level proficiency in reporting and analyzing full funnel metrics
• Expert level ability to report success via various metrics including ROI, ROAS, CAC, LTV, payback time, churn, retention, etc
• Competency in competitor research and tools like SEMrush and Ahref
• Experience in A/B testing
• Experience using relevant AI tools
• Bachelor’s degree in marketing, advertising, communications, or related field

Responsibilities

• Own and manage the paid search program at Hostaway - Google Ads, Meta, Linkedin, Bing, TikTok, etc
• Optimize our pay-per-click program to maximize leads, MQLs, SAL, SQLs, and wins
• Report performance on a weekly/monthly/quarterly cadence
• Optimize bids and budget to maximize performance and ROI of all pay-per-click efforts
• Conduct keyword research to ensure our ads target the most amount of relevant keywords and ICP users
• Write ad copy that drives conversion and collaborate with design teams on effective ad creatives
• Design and conduct A/B tests to optimize ad creatives and landing pages to increase conversion rates
• Develop a testing roadmap comprised of the latest industry trends, tools, and best practices in digital marketing and growth to enhance our marketing strategies

Benefits

• Competitive Compensation: We offer competitive pay based on market rates in the country of the applicant
• 100% Remote: Enjoy the freedom to work from anywhere within your country of residence—be it a co-working space, your home office, or even your dining room table
• Equity: Every role in our company comes with valuable stock options in a fast-growing and profitable company
• Annual Paid Leave: The specific amounts vary by country and are aligned with country and/or contract-specific norms