Performance Marketing

Summary

Join Kalshi's growth team as a dedicated performance marketer to shape and structure the company's paid growth strategy by refining and iterating value props and messaging.

Requirements

• 3+ years of experience in performance marketing, digital marketing, or a similar role (this is not necessary)
• Proven track record of driving growth and user acquisition for online products
• Strong analytical skills and data fluency
• Proficient with Facebook/Instagram, Google, Twitter, and Tiktok
• Excellent judgment on task prioritizations
• Growth mindset, with a high slope and eagerness to lean
• Love of the craft: you genuinely care and put your all into your work
• Can ship at incredible speed (very simple)

Responsibilities

• Lead, iterate, run, and maintain all paid growth efforts, including FB/Instagram, Twitter, and Tiktok
• Run our AdWords bidding strategy (with a goal to improve our SEO)
• Establish disciplined end-to-end tracking for our funnel based on different channels
• Improve customer attribution and refine our understanding of customer segments
• Test and iterate on our messaging and value props
• Efficiently scale and manage our paid spend budget (5 to 7 figures)
• Develop creatives and visuals in collaboration with design
• Create market-specific campaigns targeted at the right audiences (economics, Oscars, tech, AI, etc.)
• Leverage AI to develop personalized campaigns (why not)

Benefits

$100,000 to $200,000 annually plus equity and benefits