Head of Performance Marketing

Summary

Join HyperionDev, a leading provider of accelerated tech education, as the Head of Performance Marketing. Lead learner acquisition and revenue generation efforts, combining strategic marketing oversight with a performance focus. Oversee B2C and B2B strategies, driving admissions growth through innovative campaigns and data-driven optimization. As a senior management team member, shape organizational culture and contribute to strategic decisions. This role requires a dynamic leader who bridges marketing and sales, ensuring alignment for growth across all channels. The position offers a hybrid work model and opportunities for professional development.

Requirements

• At least 5 years of experience in a growth or performance role within digital marketing
• A strong focus on performance marketing, analytics, and conversion optimisation
• Experience should include managing large-scale digital campaigns and budgets across multiple channels (e.g., paid search, social media, SEO)
• At least 2 years in a senior leadership role, managing and scaling teams responsible for customer acquisition, marketing operations, or revenue generation, particularly within a tech or education context
• Proven ability to drive results in a high-growth, startup environment, with a demonstrable track record of meeting or exceeding revenue targets
• Strong analytical skills, including experience with CRM systems, data analysis, and performance metrics management
• Excellent communication and leadership skills, with the ability to inspire and lead cross-functional teams

Responsibilities

• Develop and execute comprehensive marketing strategies to drive learner acquisition and enrolment across multiple channels, including digital marketing, paid search, social media, and SEO
• Implement and optimise performance marketing initiatives to maximise ROI, focusing on lead generation, conversion rate optimisation, and customer retention
• Work closely with the marketing team to ensure seamless integration of campaigns and consistent messaging across all platforms
• Analyse and interpret data from multiple sources to identify trends, optimise marketing efforts, and improve overall performance
• Manage and monitor the effectiveness of digital campaigns, adjusting strategies based on performance metrics and market feedback
• Lead and mentor a high-performing team that is motivated to achieve ambitious targets
• Foster a culture of continuous learning and improvement within your teams, encouraging innovation and knowledge sharing
• Work closely with senior management to develop and implement strategic plans that support the company’s growth objectives
• Collaborate with other departments to ensure a cohesive approach to learner acquisition and revenue generation

Preferred Qualifications

• Prior experience in the education sector, specifically in learner acquisition or admissions
• Experience in scaling marketing operations and managing cross-functional teams in a fast-paced environment
• A relevant degree in Marketing, Business Administration, or a related field
• Experience in managing relationships with finance partners or external stakeholders in a sales context

Benefits

• Hybrid work : We are a hybrid work organisation offering flexibility on your schedule. Remote working options are available for candidates not in proximity of a HyperionDev Campus
• Learn new tech skills: We offer our employees the opportunity to enrol part-time in our Coding Bootcamps
• Join the heart of tech in Africa, Europe and the US: You'll work with the best of the best and rub shoulders with the world leaders in edtech, developer education, and developer assessments. Join one of the most ambitious and highest-performing tech companies in the space, with a management team that draws their former experience from top tech companies
• Life-changing work: Solve real problems that make education and tech careers accessible to those who need it most: you're allowed to brag about it