Performance Marketing Director

Summary

Join PetLab Co., a leading DTC pet supplement company, as their Performance Marketing Director for the Canadian market. This remote role requires a highly analytical and creative individual with extensive experience in paid social, paid search, and other acquisition channels. You will manage performance marketing campaigns from planning and execution to optimization and profitability, working with a talented team. The ideal candidate possesses deep experience in direct response video ads, landing page optimization, and omnichannel budget management. This is a high-impact role contributing significantly to revenue and customer acquisition while maintaining profitability. The position offers a competitive salary, benefits, and a flexible remote work environment.

Requirements

• 7-10 Years in Performance Marketing: Proven experience managing $1M+ in monthly ad spend across platforms like Meta (Facebook/Instagram) and Google Ads
• Direct Response E-com Expert: Heavy exposure to direct response marketing, including creative, media, and funnel optimization
• Data Obsessed: Proficient in analytics platforms and Excel, with a knack for uncovering patterns and opportunities in data
• Strategic Thinker & Doer: Capable of developing high-level strategies and executing them with precision
• High-Growth Mindset: Energized by a fast-paced, high-velocity environment where conditions evolve rapidly
• P&L Management: Experience balancing revenue growth with profitability targets
• Exceptional Communicator: Clear and concise in articulating ideas, strategies, and results

Responsibilities

• Manage campaigns from A to Z – from planning and execution to optimization and profitability
• Partnering with creative teams to develop and test impactful ad concepts
• Hands-on management and optimization of campaigns across Meta, Google, and other platforms. This would involve producing engaging ad copy, structuring and building ad campaigns from scratch and monitoring their performance real time
• Diving into campaign data to uncover actionable insights and inform strategy
• Identifying new opportunities, planning campaigns, and iterating on successful initiatives

Benefits

• Core Compensation: $130,000 – $180,000 CAD (base + bonus)
• Benefits: 20 days PTO, Private Healthcare
• Location: 100% Remote (global team of 140+)
• Hours: 8:30 a.m. to 5:30 p.m. ET (with flexibility based on location)