Remote PPC Executive

Summary

Join PetLab Co., a world leader in DTC pet supplements, as a PPC Executive to own and scale paid search efforts across US, UK, Canada, and Germany.

Requirements

• 1-3 years of experience managing PPC campaigns, ideally within the DTC space
• Strong understanding of Google Ads, YouTube, and Bing Ads platforms
• Experience with ad copy testing, negative keyword mining, and bid strategies
• Ability to identify and execute landing page optimizations
• A passion for data-driven decision-making and experience working with performance metrics
• Self-starter who thrives in a fast-paced environment

Responsibilities

• Assist in managing U.S. campaigns, including bid management, keyword mining, ad copy testing, and performance optimizations
• Own the end-to-end management of PPC campaigns in UK, Canada, and Germany, from day-to-day tasks to long-term growth strategies
• Help create, manage, and execute a testing framework for ad copy across all campaigns, ensuring ongoing optimization
• Collaborate with the Content and Design teams to identify landing page improvements, briefing presell pages and A/B testing
• Drive efforts to improve Quality Scores, focusing on reducing CAC (Customer Acquisition Costs) while maintaining scale
• Ensure PPC ad copy is always compliant with the latest advertising guidelines and best practices
• Partner with the Video team to develop and implement a framework for YouTube ad growth, including creating purpose-built Shorts and long-form video content

Benefits

• Private Health Care through Vitality
• Generous Annual Leave - 28 days + public and bank holidays
• Flexible Working Hours – We focus on results and trust people to manage their time, whether working from home, while travelling, or in the office!
• Help@Hand – Employee Assistance Programme
• Royal London Pension Scheme – We offer a workplace pension scheme with one of the UK’s leading providers of group pensions. With an employer contribution of 5%!
• Enhanced Maternity / Paternity / Adoption Leave – because time with new family members is important!
• Puppy Therapy – working in partnership with Paws in Work to provide a boost of oxytocin twice a year
• Generous Learning and development budget – We always want you to keep learning
• Free breakfast, fruits and snacks – refuel and revitalise with free munchies in the office
• Working Environment – dogs are welcome!
• Life Assurance – In the event of your death, while employed by us, your chosen beneficiaries will be provided with a tax-free lump sum equivalent of four times your basic salary
• Gympass – All in one subscription bringing you the largest selection of gyms, studios and apps
• Electric Vehicle Scheme – Employees sacrifice salary in return for a new electric car, typically saving 30-40% of costs through income and tax and national insurance
• Give Back Day – An extra day off in the year to volunteer plus a £50 contribution to your chosen charity
• Health Cash Benefit – We offer the bronze package with enables you to claim a certain amount of cashback when you pay for something that is health related, i.e dental