Remote Product Category Owner

Summary

Join Mindful Souls, a leading online store in spirituality and personal growth, as an E-commerce Product Marketing Specialist. You'll supervise the single items category, launch and manage Meta Ads campaigns, review and optimize advertising campaigns, collaborate with product development and growth teams, and oversee product presentation in the Shopify store.

Requirements

• Business experience in running successful Meta ads campaigns, preferably for consumer products
• Strong understanding of digital advertising platforms and best practices for customer attraction, with a focus on performance metrics like ROI, AOV, etc
• Proven analytical skills with the ability to translate complex data into actionable insights
• Demonstrated ability to work collaboratively in a fast-paced, goals-oriented environment
• Effective communication skills with the ability to articulate ideas clearly and influence cross-functional teams

Responsibilities

• Launch and manage Meta Ads campaigns to ensure sales of single items is aligned with company's objectives
• Review and optimise advertising campaigns. Discuss data insights with Growth Director to improve the customer acquisition and conversion levels
• Collaborate closely with the Product Development Manager to grasp product features, benefits, and unique selling points
• Implement other marketing activities to boost revenue and improve AOV
• Oversee the high-quality presentation of products in the Shopify store
• Coordinate the launch of new products, focusing on items with high sales potential
• Optimise regularly the sales funnel by experimenting with new angles to identify cross-sells and up-sells opportunities

Preferred Qualifications

• Documented experience in the e-commerce brand, in the roles related to Product Management or Category Management
• Good understanding of modern marketing principles, including SEO and Email Marketing
• Skills in evaluating the quality of copywriting

Benefits

• Competitive Salary: 1 500 - 2000 EUR per month
• Monthly bonus based on performance
• Work from Anywhere & Anytime with a fully remote environment and flexible schedule
• Find Balance with an excellent work-life balance
• Freedom to Grow with autonomy to reach full potential and advance career
• Teamwork Matters with a flat team structure, easy communication, quick decisions, and heard ideas
• We Celebrate Success with resources and support for learning and growth
• Great Benefits including a 1000 EUR education budget annually, sports card, home office bonus, and access to the Mindletic app for self-care