Remote Product Marketer, Merchants

Summary

Join our team as a product marketer to drive stepwise growth for WooCommerce. You'll be part of a product marketing team that supports our large community of merchants, builders, and partners.

Requirements

• 5+ years of experience in product marketing or a blend of product management and product marketing roles
• Experience in product-led growth, lifecycle marketing, and/or experience in owning a portfolio of products where you were accountable for adoption, usage, and retention goals
• Proven experience in product marketing with a keen focus on customer understanding and go-to-market support, positioning, extensive customer research, and creating engaging content
• Flexible, cross-functional, and collaborative team player comfortable with a changing remote environment
• Self-driven starter with a deep curiosity to uncover and solve problems
• Ability to manage multiple projects, be proactive, and stay organized
• Comfortable in operating in ambiguous environments where you may have to “build the plane as you fly it.”
• Strong in execution, strategy development, and program management
• Experience synthesizing market intelligence and customer data into concise analysis that drives actionable outputs
• Comfortable working with data and insights to drive decisions and understand the impact of these decisions
• Able to travel globally several times per year to execute and attend community events, industry events, and company meetups

Responsibilities

• Advocate for the voice of the customer: Develop a deep understanding of our customer segments, identify challenges and opportunities, and form a perspective and execute an action plan for how Woo can better support their success
• Work collaboratively with product, creative, operations, and other cross-functional teams to communicate and drive our product marketing roadmap
• Develop value propositions for our core WooCommerce platform, solutions, and products and produce marketing and enablement content such as content libraries, case studies, website copy, blog posts, and other assets in collaboration with internal and external creative resources
• Conduct research into industries, competitors, customer insights, and product features to develop compelling messaging and positioning
• Own the go-to-market strategy and execution for new and existing products across various marketing channels and the customer lifecycle
• Determine and be accountable to product growth success metrics and other KPIs to measure the impact of work that was done

Benefits

• Salary range: $120,000-$185,000 USD
• Open vacation policy