Remote Product Marketing Manager

Summary

Join BeyondTrust as a Product Marketing Manager to drive go-to-market strategy for Entitlement Management solution and contribute to revenue growth, market leadership, and awareness.

Requirements

• 2-3 years of experience in product marketing and with security software products
• Experience in one of the following domains/areas (privileged access management, identity governance and administration, cloud infrastructure entitlement management, least privilege access, cloud security, DevSecOps)
• The ability to connect technical capabilities to use cases and business issues
• A good understanding of current and emerging market needs and then translating them into compelling messages
• The ability to understand and present marketing and pipeline metrics to inform decision-making and strategy development to a large audience
• Outstanding English communication skills to explain and translate complex technical concepts into simple and intuitive communications, including but not limited to, customer presentations, sales trainings, and analyst briefings
• Excellent time management skills and be able to coordinate across many teams and to iterate and deliver in a fast-moving environment
• Proven experience being self-directed and working with minimal supervision
• Experience with Software-as-a-Service offerings is a plus
• Experience designing sales collateral from scratch based on sales conversations, sales calls, product interviews, user interviews, market research, and your own experience
• Bachelor's degree in marketing, Computer Science, Business, or a related field
• Minimum 3 years in product marketing or product management
• Demonstrated ability in strategic planning, market analysis, and go-to-market strategy execution
• Minimum of 3 years’ experience working in identity security, IAM, PAM, cloud security, and/or other adjacent cybersecurity segments with the ability to quickly grasp and translate technical capabilities into customer value. SaaS based vendor experience is strongly desired

Responsibilities

• Be the driving force behind getting your BT product to market, driving growth (revenue and adoption)
• Develop and drive the go-to-market strategy for BeyondTrust’s offerings in light IGA, Just-in-Time access, and CIEM security areas
• Develop and lead our messaging and buyer enablement by defining, managing, and delivering differentiated competitive messaging and market positioning to our worldwide sales force
• Deliver and manage content to assist with the development and execution of marketing campaigns and demand generation programs
• Collaborate with campaign and operations teams to optimize the lead to close process for your product area
• Launch new – or update existing – solutions working with product management, sales, operations, marketing, training, and support functions
• Be technically curious and display a foundational level of technical understanding of the solution, market segment, and customer needs
• Provide the entire organization with strategic intelligence and actionable insights that enable us to exploit emergent opportunities