Remote Product Marketing Manager

Summary

Join Hightouch's fast-paced startup team as a Product Marketing Manager to drive go-to-market strategy, create sales enablement materials, and develop internal messaging. Collaborate with cross-functional teams to define GTM strategies and identify market gaps.

Requirements

• GTM Skills: Proven experience in developing and executing go-to-market strategies for new product launches
• Technical Product Positioning: Ability to understand and clearly articulate the technical aspects and benefits of our products
• Market and User Research: Strong background in conducting market research and user interviews
• Competitive Analysis: Skilled in analyzing competitors' products, strategies, and market positioning
• Strategic Thinking: Ability to think strategically and analytically about business, product, and marketing challenges
• Storytelling: Proficient in turning complex, technology-heavy topics into digestible, compelling stories
• Communication Skills: Excellent written and verbal communication skills
• Experience in Enterprise B2B SaaS companies: Prior experience in product marketing within B2B, ideally at companies that are selling to the enterprise

Responsibilities

• Create and define differentiating positioning for our products and solutions for our various personas
• Conduct user research to identify gaps in the market for our product to fill
• Create, maintain, and improve website messaging, customer case studies, and sales enablement materials
• Help internal teams and product evangelists craft messaging and sequences that align with customer value
• Externally evangelize Hightouch at field events, customer engagements, and webinars

Benefits

• Salary range of $150,000-$185,000 USD per year (location independent)
• Meaningful equity compensation in the form of ISO options