Product Marketing Manager

Summary

Join Kiln, a rapidly growing cryptocurrency scale-up, as their Product Marketing Manager! Based in Paris, London, or remotely within the Western EU, you will spearhead innovative marketing strategies, develop impactful product campaigns, and translate complex crypto concepts for a global audience. You will collaborate closely with various teams, including Sales, Product, and Customer Success, to drive demand and execute go-to-market strategies. This role demands a strong understanding of B2B marketing in the FinTech or Crypto space and experience working with large enterprise clients. Kiln offers a dynamic work environment, competitive salary, equity share options, flexible work arrangements, and significant personal development opportunities.

Requirements

• Must have 3+ years of B2B/institutional direct marketing experience in FinTech, Finance or Crypto
• Experience marketing products to large enterprises and navigating buying teams of large prospect organizations
• Thrive in fast-paced environments, managing projects independently and across teams to meet deadlines
• Be a native speaker in English
• Be comfortable working with cross-functional groups and executive leadership

Responsibilities

• Work closely with Marketing and Sales to develop effective enablement, programs, and messaging that drive demand for Kiln’s products and services
• Work with Product and the rest of the Marketing team to plan and build go-to-market campaigns for new products and features
• Identify product differentiators that help sales best position Kiln against competitors
• Understand and thrive in an organization that is experiencing hyper-growth, with a work ethic that makes massive goals attainable
• Turn complex topics like cryptography and cryptocurrency into understandable and informative content
• Serve as the lead GTM resource for a defined set of strategic partners , proactively defining, developing, and executing joint strategies and campaigns
• Collaborate with the Head of Marketing and the other departments Sales, Product, Customer Success, and Partnerships to coordinate and execute partner strategies
• Develop rolling go-forward marketing strategies/campaigns and generate enthusiasm/buy-in within partner organizations
• Serve as the lead GTM resource for new product launches . This will involve collaborating with other departments to ensure alignment and successful execution. You will work closely with your other marketing teammates, designers, and freelancers to get the necessary support
• Identify product differentiators that help sales best position Kiln against competitors
• Work across the Marketing team and broader company to leverage existing marketing campaigns, sales material, and presentations, and generate new material as required to drive results
• Develop KPIs and other metrics to understand results and identify areas for improvement
• Write, proofread and edit strategic content for various long and short-form communications, sales documents, website and landing pages

Preferred Qualifications

• Knowledge of crypto, Web3, and core Layer 1 / Layer 2 protocols is nice to have and a passion and a willingness to learn about new technologies are necessary
• Knowledge of Webflow, Figma

Benefits

• A fast-paced, no bureaucratic work environment
• Equity Share Options in the business: if Kiln succeeds, we all succeed!
• Competitive Salary
• Flexible holidays
• Flexible remote working
• Choose your IT equipment
• Internet connection paid up to €50/month
• Significant personal development and tech conf budget