Product Marketing Manager

Summary

Join Planet, a leading space and data company, as a Product Marketing Manager specializing in the Defense and Intelligence sector. You will play a key role in expanding Planet's footprint within this market by developing and executing go-to-market strategies. This role requires close collaboration with sales, marketing, and product teams to build comprehensive plans and increase awareness of Planet's offerings. You will deeply understand government customer needs and leverage this knowledge to create compelling product positioning and messaging. The position is full-time and remote, based in the United States. Planet offers a comprehensive benefits package and a supportive, inclusive work environment.

Requirements

• Bachelor’s degree
• 6+ years of Product Marketing experience, with 5+ years of this within the defense and intelligence sectors
• Experience within government and/or engaging with government customers
• Excellent communication skills, both written and oral
• Superb analytical skills and ability to tie detailed analysis to larger strategy
• Demonstrated effective collaboration in matrixed or highly cross-functional business settings
• Ability to work independently and across time zones

Responsibilities

• Bring a Market in point of view to our Global Defense and Intelligence GTM strategy, including market assessment, competitive and broader Defense and Intelligence ecosystem
• Collaborate with the Sales, Marketing, and Product teams to build Planet’s go-to-market plans, and increase broad awareness of and insight into Planet’s industry leadership and core products and offerings
• Understand the challenges and use cases that are core to the international Defense and Intelligence sector with the ability to understand complex regulatory environments and industry-specific requirements
• Develop and own differentiated Planet product positioning & messaging creating content and collateral
• Partner with Planet experts and thought leaders to highlight Planet use cases and success stories in blog posts, op-eds, whitepapers, and think tank articles
• Partner closely with the Product team sharing market and customer feedback, jointly developing use cases and personas, and supporting ongoing product launches
• Evangelize Planet’s value proposition at events, meet-ups, and other networking opportunities
• Assess and prioritize opportunities working with Product Management in the D&I market, quantifying Planet’s potential to capture key segments

Preferred Qualifications

• Background in defense or intelligence, such as previous military service or intelligence experience
• Advanced understanding of geospatial data or remote sensing technologies
• Familiarity with international markets, regulatory environments, and cultural nuances relevant to the D&I sector

Benefits

• Comprehensive Medical, Dental, and Vision plans
• Health Savings Account (HSA) with a company contribution
• Generous Paid Time Off in addition to holidays and company-wide days off
• 16 Weeks of Paid Parental Leave
• Remote-friendly work environment
• Wellness Program and Employee Assistance Program (EAP)
• Home Office Reimbursement
• Monthly Phone and Internet Reimbursement
• Tuition Reimbursement and access to LinkedIn Learning
• Equity
• Commuter Benefits (if local to an office)
• Volunteering Paid Time Off