Remote Senior Content Specialist, Campaigns

Summary

Join Our Mission: Help the Helpers with Jane - As a Senior Content Specialist, you will help build and create digital content across various channels, including paid social, search engine marketing, video content and landing pages. You will work directly with our performance marketing team to create high converting content that fuels Jane's word of mouth growth.

Requirements

• Constantly curious and eager to learn, always seeking improvement
• At least 2 years of experience in advertising copywriting or similar creative writing
• Strong collaborator, able to transform themes into compelling branded content/storyboards
• Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field
• Exceptional writing, editing, and proofreading skills with meticulous attention to detail
• Familiar with SEO best practices to enhance content reach by creating helpful and useful information
• Understanding of our product and bonus if you have context about allied health
• Enthusiastic about integrating AI into creative workflows

Responsibilities

• Develop engaging copy for various formats, including email campaigns, social posts, podcast bumpers, newsletters, print ads, digital billboards, blog posts, web copy, and more depending on Jane's growing marketing program
• Work closely with marketing, product marketing, sales, and customer success teams to understand messaging needs and create targeted content that aligns with business goals
• Always be engaged in identifying and implementing ways to identify audience pain points, preferences, and trends to inform content strategies and ensure relevance
• Maintain consistency in brand voice and messaging across all content, especially adjusting tone and voice depending on the channel. Collaborate with our Brand Team on style guides and ensure adherence to best practices
• Implement SEO best practices in content creation to enhance visibility and drive organic traffic
• Monitor and analyze content performance metrics, using insights to optimize future content strategies
• Manage multiple projects simultaneously, ensuring deadlines are met and communication remains clear among stakeholders

Benefits

• Minimum annual salary of $65,100
• Maximum annual salary of $97,600
• Salary range is quite large to account for growth in the role throughout time at Jane
• Starting salary of $77,300