B2B Digital Writer, Content Strategy

Summary

Join a dynamic agency as a senior-level freelance interactive writer with B2B and/or agency experience, collaborating with art directors and designers to create compelling concepts for Fortune 500 clients.

Requirements

• At least 3-5 years of interactive experience in an agency setting
• Extensive B2B copywriting experience
• Must be an active 'permalancer' - meaning, you are a full-time freelancer with multiple clients
• Having a deep understanding of the various digital channels, including social media, SEO and email. Even better, you appreciate the strengths of each platform and can adapt content accordingly
• Portfolio or examples of original work, showing ability to synthesize ideas and communicate with a strong, clear voice
• A talent for creative problem solving
• Ability to make high-tech solutions accessible and understandable to a wide audience
• Ability to thrive in a rapidly paced environment and collaborate on multiple projects
• Ability to work on multiple projects simultaneously and effectively juggle diverse writing demands
• Proven aptitude for quick creative thinking with acute attention to detail within demanding deadlines
• Sound understanding of graphic design and a keen appreciation of the interplay between textual and visual elements
• Openness to constructive criticism and flexibility with regards to adaptation and modification

Responsibilities

• Collaborate with art directors and designers to create compelling, thought-provoking, and innovative concepts for our Fortune 500 clients
• Work with teams to come up with innovative strategies to communicate a client's message
• Organize complicated content to optimize information delivery and flow
• Participate in content workshops with a variety of clients
• Collaborate with design team to provide content that brings visual elements to life
• Collaborate on concepts for storyboards, user interfaces, and elements of user experience and campaign manifestos

Preferred Qualifications

• Content experience with assessment tools, information architecture / user experience writing, infographics and campaigns is highly preferred
• Strong understanding of content strategy, site-mapping and user-flow
• Having an understanding of layout, user experience and human-centered design
• A keen enthusiasm for and demonstrable understanding of web trends and technologies
• An interest in myriad subjects; ability to pull from a diverse array of material for inspiration
• Voracious curiosity about technology, tech culture, gadgets, inventions, and the latest strides in advertising and marketing
• B.A. in English, Journalism, or Advertising preferred; design background a plus