Remote Senior Digital Marketer

Summary

Join Simulmedia as a Digital Marketer focused on leads acquisition and demand generation to lead the successful execution of integrated marketing campaigns. As a demand generation-focused Digital Marketer, you will be responsible for planning, executing, and delivering marketing campaigns that drive high-quality leads and signups to the new CTV platform.

Requirements

• Minimum of 5 years of experience in digital marketing with a strong focus on demand generation and lead acquisition
• Experience working in the TV, CTV, or video advertising industry is a plus
• Proven experience in successfully kicking off and executing new demand generation strategies from scratch, with tangible results in driving significant lead generation and conversions
• Demonstrate success in delivering earned (SEO, referrals, PR), paid (PPC, event sponsorships, social), and owned channels (website, email, webinar) demand generation programs
• Strong analytical skills with experience in setting up tracking, measuring, and reporting systems using tools like Google Analytics, Reply, SEMrush, Hubspot, Intercom or similar platforms
• Exhibit a desire to operate at both strategic and tactical levels, contributing to hands-on projects and campaigns
• Up-to-date knowledge of digital marketing trends, tools, and best practices, with a keen interest in emerging trends within the connected TV and video advertising sectors
• Must be able to communicate with U.S based teams
• Ability to work 11 am — 8 pm EEST

Responsibilities

• Develop and implement comprehensive demand generation strategies to drive lead acquisition and generate high-quality signups for Simulmedia's new CTV platform
• Plan, execute, and optimize multi-channel marketing campaigns, including email marketing, paid search, social media advertising, content marketing, etc
• Design and implement lead acquisition strategies, focusing on high-converting channels and tactics to attract qualified leads
• Collaborate with content creators and designers to develop compelling messaging, landing pages, and creative assets that resonate with target audiences and drive engagement
• Track, analyze, and report on campaign performance metrics, including lead generation, conversion rates, cost per acquisition, and overall ROI
• Conduct A/B tests and experiments to identify the most effective strategies and tactics for demand generation
• Manage campaign budgets effectively, ensuring that resources are allocated to the most impactful channels and activities