Remote Senior Digital Marketing Manager

Summary

Join movingimage, a global leader in delivering secure enterprise video solutions, and contribute to revolutionizing how companies use video.

Requirements

• Bachelor's degree in Marketing, Business Administration or a related field
• Relevant work experience of at least 5 years in B2B digital marketing within SaaS companies
• Proficiency with marketing automation and CRM systems, ideally HubSpot and Salesforce
• Strong expertise in digital marketing strategy development, with proven ability to develop, implement, and optimize comprehensive digital marketing strategies that align with overall business objectives
• In-depth knowledge of digital marketing fields such as SEO, SEA, social media, and email marketing
• WordPress experience is necessary
• Strong analytical skills to effectively monitor, analyze, and optimize digital campaigns
• Exceptional project management skills, including task prioritization, budget management, and experience managing both internal and external stakeholders
• Strong communication skills and openness to work in cross-departmental and international teams
• Fluency in English is required; proficiency in German is a plus

Responsibilities

• Develop an overall Digital Marketing Strategy to drive our Marketing goals in alignment with our Marketing team and other important stakeholders like Sales
• You are responsible for Lead Generation, Brand Awareness creation and Digital Marketing Budget Management
• Improve our website presence , including analysis and optimization of website performance as well as agency coordination for more complex website improvement
• Consistently execute, analyze, and optimize all our digital marketing tactics like SEO/SEA, paid social, display advertisements e.g
• Optimize an automated Lead qualification system (scoring model) in HubSpot and establish mass email nurturing sequences for optimized Lead qualifications
• Act as the Marketing Automation expert within the Marketing team who takes care of data analysis, workflows and other more technical aspects within HubSpot
• Play a crucial part in establishing regular Marketing Operations reviews in alignment with our Sales Operations team
• Lead our paid and owned Social Media presence as well as our Social Media employee ambassador initiative
• Collaborate with cross-functional teams like Sales, CSMs, Product Management Field & Content Marketing Managers as well as our internal Designer

Benefits

• Culture: We work agile, focusing on cross-team collaboration based on trust and transparency. You are free to introduce your own ideas and make an impact in our diverse and international teams
• Learning & Growth: We support continuous learning through regular 1:1s, feedback conversations, German and English classes and the chance to take part in conferences and trainings
• Balance your Life: We offer flexible working hours adjusted to your schedule. On the top of that, we offer a package of 30 paid vacation days
• Remote-friendly: We have well structured and flexible processes so that we can work from home effectively and enjoy doing it! Hybrid work is the new way of work for us: we combine remote work with some office time to make sure you feel connected & enjoy your freedom at the same time
• Compensation & Benefits: Excellent people deserve great working conditions. We conduct benchmark analyses and run salary cycles regularly to ensure that we pay salaries above the market average. We also offer you a company pension (bAV), which we support with 20%, and subsidize your public transport ticket and Urban Sports Club membership
• Relocation Support: If you are not located in Germany yet, we are happy to support your move with a relocation package to make it as smooth as possible. Besides the package, we also offer administrative support to help with your VISA process etc